Course

Personalization & Targeting

This course will walk you through the most important considerations and steps to delivering a more tailored experience, including why it’s become table stakes, how to build a program around it, and ways to get started.

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Lessons

Building a personalization framework designed to scale

Learn how to build a scalable personalization framework that helps teams deliver consistent customer experiences, optimize campaigns, and drive growth.

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How to create an ongoing culture of experimentation

Discover practical ways to build an experimentation culture, align teams around testing, encourage continuous learning, and make better product decisions.

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Identifying segments and enhancing relevance for visitors not in your CRM

Discover how anonymous visitor tracking enables personalization before login, improves customer experiences, and supports privacy-conscious marketing.

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Identifying your most valuable customer segments

Learn how to identify high-value customers using behavioral insights and deliver personalized experiences that increase loyalty, retention, and lifetime value.

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One-to-one targeting with affinity-based personalization

Learn why user affinities are more complex than simple preferences and how advanced behavioral models improve recommendation quality and relevance.

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The opportunity cost associated with forgoing your personalization plans

Learn how delaying personalization affects revenue, customer engagement, and competitive advantage—and why acting early creates lasting business value.

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Turning personas into data-driven insights for segmentation

Learn how to transform traditional personas into dynamic, data-driven customer profiles that power more relevant personalization and better experiences.

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The Impact of popups, overlays and interstitials on SEO

Learn how popups, overlays, and interstitials affect SEO, which experiences Google discourages, and how to boost conversions without harming search visibility.

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The roles and structure of an agile personalization and optimization team

Learn the key roles, responsibilities, and collaboration models needed to build a successful personalization and optimization team across your organization.

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Strategizing for omnichannel personalization at scale

Learn how to build an omnichannel personalization strategy that delivers consistent, connected customer experiences across web, mobile, email, and more.

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Website personalization strategy and best practices, with examples

Discover how to build a website personalization strategy with proven tactics, best practices, and real-world examples.

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Explore more learning paths

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A/B testing & Optimization Course

Master A/B testing and optimization with 15 expert-led lessons covering statistical significance, Bayesian testing, traffic allocation, and CRO best practices.

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Course

CRO & Growth Marketing Course

Master CRO and growth marketing with 13 expert-led lessons on experimentation, personalization, A/B testing, and conversion optimization for sustainable growth.

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Course

Product recommendations Course

Master product recommendation strategies, recommender systems, deep learning, merchandising rules, and personalization to drive conversions and revenue.

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Course

Advanced Experimentation Course

Master advanced A/B testing with expert lessons on Bayesian and Frequentist methods, client- and server-side testing, KPIs, attribution, and analysis.

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