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PERSONALIZATION FOR TRAVEL

Increase booking revenue by uncovering each customer's next best trip

Predict and cater to each customer’s needs to deliver personalized experiences that reduce friction and boost relevance throughout the booking journey.

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2026 Leader for 8 consecutive times

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Personalization Engines Leader, 2019-2025

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Forrester Wave Leader, Q4 2024

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Loved by travel brands across the globe

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Turn wanderlust into brand loyalty with Experience OS

Keep visitors coming back with tailor-made experiences that help them find their perfect trip faster.

We built Experience OS so you can build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before.

Join us, to:

  • Optimize every element of your digital experience.

  • Algorithmically recommend destinations and content with unrivaled accuracy.

  • Predict each customer’s next trip with deep-learning affinity.

  • Reach customers at critical moments with personalized triggered messages.

  • Personalize from the first page view, even for anonymous visitors.

A longstanding commitment to Responsible Personalization

Dynamic Yield is private by design and compliant with the latest laws and regulations around the world.

GDPR

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CCPA

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ISO 27001

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ISO 27018

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ISO 27017

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ISO 27701

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SOC II

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Personalization in practice

Browse personalization examples for travelers at every stage

Personalize to anonymous visitors from the very first pageview

Tailor destinations, packages, and fare classes to anonymous visitors based on their anticipated spending habits with geographic spend insights based on aggregated, anonymized transaction data and proprietary spend prediction models.

Example of anonymous browsing

Simplify discovery and increase booking rates with predictive recommendation strategies

Choose from a robust selection of recommendation strategies, from deep learning to affinity, to account for in-session and historical destination preferences. Accommodate evolving customer behavior, needs, and desires with strategies that adapt in real-time.

Example of a section that promotes discovery of offers

Encourage booking completion by alerting customers to pick up where they left off

Deliver a contextually relevant experience for returning customers with “pick up where you left off” messaging that prompts the user to continue booking an abandoned trip, helping to improve bounce-back conversions.

Example of a section that encourages to continue booking

Personalize partner offers after check-in to drive loyalty and increase shared revenue

Leverage granular audience targeting and advanced affinity profiles to deliver the most relevant in-app partner offer to each customer after check-in, increasing revenue and fostering loyalty.

Example of different partner offers

Re-engage former customers with tailored recommendations based on their affinity

Serve personalized emails powered by self-training predictive models to adapt recommendations for each customer’s unique affinity, tailored at time of open. Use Dynamic Content blocks to target different audiences with timely, targeted offers on flights and travel packages.

Example of re-engagement sections

Recommend destinations within a member’s loyalty points range

Incentivize increased loyalty member spending with affinity-based recommendations to highlight destinations that are available using their award miles balance.

Example of offers based on loyalty program

Dynamic Yield is a powerful tool to help us achieve the items on our roadmap. We’re able to deliver a smoother, easier booking experience and help customers find their ideal cruise faster.

Ulrike Pomaska Project Delivery Management TUI Cruises
Shana Rungsarangnont

Recognized as a leader in personalization. Built for how commerce happens next.

2026 Gartner Magic Quadrant for Personalization Engines

Eight consecutive times of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.

Fully integrated with your tech stack

Leverage Dynamic Yield’s breadth of seamless technical integrations with the set of tools you already use. Dynamic Yield’s flexible data architecture and open API helps you create powerful integrations with any enterprise system like CMS Systems, eCommerce Systems, DMPs, Marketing Automation Platforms, Tag Management Platforms, Web Analytics Solutions and more.

Dynamic Yield integrations

Book a demo

Request a personalized demo to learn how Mastercard can enhance your business through our products and services.

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