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Personalization for ecommerce

Turn browsers into buyers with smart shopping

Craft experiences they’ll love by making every interaction uniquely relevant to them. Increase orders, foster brand loyalty, and make shopping effortless.

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2026 Leader for 8 consecutive times

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Personalization Engines Leader, 2019-2025

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Forrester Wave Leader, Q4 2024

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Loved by eCommerce brands across the globe

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Turn browsers into loyal customers with Experience OS

Individualize the journey for every customer, optimizing each interaction to be one they truly love.

We built Experience OS so you can build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before.

Join us, to:

  • Increase retention and loyalty through relevant recommendations and simplified repurchasing.

  • Measure the impact of your personalization program with retail-specific KPIs.

  • Easily integrate with all of your existing technology.

A longstanding commitment to responsible personalization

Dynamic Yield is private by design and compliant with the latest laws and regulations around the world.

GDPR

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CCPA

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ISO 27001

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ISO 27018

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ISO 27017

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ISO 27701

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SOC II

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Personalization in practice

Browse personalization examples for travelers at every stage

Recommend the next best product with deep learning

Maximize product recommendations and drive users further down the funnel with a state of the art deep learning recommendation algorithm, to automatically predict the next product(s) each user is most likely to engage with.

Example of recommending the next best product

Personalize email content by intent to drive efficiency and conversions

Leverage advanced audience segmentation to target promotions by intent, serving different variations to low intent vs high intent buyers in a single email send, saving time and driving more purchases from each audience.

Example of email sent to low intent shopper

Guide shoppers to find the right products with a gift finder

Increase product discovery and provide a guided shopping experience with a survey that generates relevant product recommendations. This template leverages self-segmentation, making it a zero-party data strategy.

Example of a questionaire shown to undecided customers

Promote products with high margins and low return rates

Boost products with high profit margins and demote items with a high return rate to retain profitability while still recommending the most relevant products to customers. On a holiday like Black Friday, this allows you to serve your most recent top performers while still prioritizing relevancy and revenue.

How to configure a recommendation banner for Black Friday

Personalize the entire homepage by customer affinity

Leverage Dynamic Yield’s powerful affinity profiling to serve each visitor the products and content most likely to engage them. With each digital interaction, the user’s affinity profile is updated and refined, creating a deeper understanding of their interests and preferences to create a completely tailored experience across every touchpoint.

Example of how a website changes for a returning visitor

Recommend products within a customer’s loyalty points range

Incentivize returning loyal customers to keep spending and delight them with new products while keeping them informed of their available loyalty perks.

Example of loyalty offers

Recognized as a leader in personalization. Built for how commerce happens next.

2026 Gartner Magic Quadrant for Personalization Engines

Eight consecutive times of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.

Fully integrated with your tech stack

Leverage Dynamic Yield’s breadth of seamless technical integrations with the set of tools you already use. Dynamic Yield’s flexible data architecture and open API helps you create powerful integrations with any enterprise system like CMS Systems, eCommerce Systems, DMPs, Marketing Automation Platforms, Tag Management Platforms, Web Analytics Solutions and more.

Dynamic Yield integrations

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