Skip to main content

Personalization

Personalization that drives real growth

Anticipate intent and deliver personalized, optimized and synchronized journeys across every channel.

Book a demo
Marketer using Mastercard Personalization to deliver optimized customer experiences across digital channels.

Make every customer feel truly known

Anticipate intent and personalize, optimize and synchronize every interaction across the customer journey.

Personalize

Tailor content, products and offers to each customer’s real-time intent.

Optimize

Test, learn and auto-optimize experiences in real time to lift engagement and conversion.

Synchronize

Unify data and decisioning so every journey stays consistent across channels.

Trust icon

8-time

Gartner Magic Quadrant™  Leader for Personalization Engines

10+ years

Helping brands scale personalization programs worldwide

G2

Leader in personalization and A/B testing, 2019–2024

Explore intelligent personalization

Combine machine learning and Mastercard data to turn every interaction into a revenue-driving journey.

Explore intelligent personalization

Combine machine learning and Mastercard data to turn every interaction into a revenue-driving journey.

Learn more
Abstract red art

What makes us different

Dynamic Yield’s Experience OS unifies purpose-built personalization AI, proprietary prediction models & Mastercard data intelligence to anticipate intent and deliver the next best experience.

Book a demo
A woman in an office setting, focused on her laptop while seated at a desk

Explore intelligent personalization

Create relevant journeys with machine learning, Mastercard insights and modular solutions built for growth.

Experience OS

Orchestrate personalization from one platform across web, app, email, SMS and more.

Learn more

Shopping Muse

Guide shoppers with conversational discovery that turns real-time intent into tailored recommendations.

Learn more

AdaptML

Predict next-best actions with deep-learning models for content, products and offers.

Learn more

Featured resources

Contact sales

Talk to an expert to learn how Mastercard can enhance your business through our products and services.

Contact sales
Mastercard
LATEST

Mastercard recognized as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines.

Read the full report