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Dynamic Yield

Market-leading personalization software

Dynamic Yield’s purpose-built personalization AI tailors digital experiences to each individual like they’re your only customer.

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SPOTLIGHT

Personalization and A/B testing, reimagined

Use Experience OS to move beyond customer expectations with personalized, optimized, and synchronized interactions.

Explore Experience OS
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Mastercard is an 8-time Gartner Magic Quadrant™ leader for Personalization Engines

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Leader in the Forrester Wave™ for Experience Optimization Solutions

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G2 leader in personalization and A/B testing 2019-2024

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Dynamic Yield has allowed us to trigger and deploy tailored messaging, notifications, and more, helping us achieve key growth results.

Andrés Meléndez Hagedorn Head of Conversions and Analytics, Coopeuch

Loved by hundreds of global brands across industries

For 10+ years, we’ve helped customers scale their personalization programs and develop a distinct competitive advantage.

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Personalization software to realize your vision

How It Works

Use Experience OS to algorithmically match content, products, and offers to each customer’s preference and anticipate future behavior across any digital channel.

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Cutting-edge capabilities

AI personalization solutions like Shopping Muse, Element, and AdaptML drive real results for your business.

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Built for your industry

Explore personalization software, purpose-built for every sector and customer stage.

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Announcing the Mastercard Circle of Honor

This customer recognition program celebrates standout teams using Mastercard Services to drive real-world impact.

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Services

Announcing the Mastercard Partner Advantage Program

Whether you're seeking the right partner or ready to become one, our network helps you connect, grow and scale faster. 

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Featured Resources

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Make personalization a competitive differentiator for your business.

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LATEST

Mastercard recognized as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines.

Read the full report