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The pandemic devastated the restaurant industry, but it also gave rise to a new generation of food entrepreneurs harnessing the power of digitization and social media. Michal Prevor started Babka Bailout as a fundraiser but it soon bloomed into a full-time business.
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Karen Beeler transformed her passion for floristry into a thriving brick-and-mortar business, Life in Bloom. Embracing digitization, Karen's journey from a single room in her home during the pandemic to a bustling floral studio highlights the power of technology in expanding opportunities.
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In Great Falls, Montana, tap house owner Dan Morano explains the benefits of embracing digital: “We've always said, ‘We're not trying to put other bars out of business. We're trying to be a tap house, and the most important thing is that our audience understands who we are and that we are different. And data does that.”
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