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The rise of digital tools, such as dining and rideshare apps and mobile wallets, has made it easier than ever for travelers to commune with the city’s ancient culinary spirit.

Jakob Skov also mentored young programmers to develop the app for a Copenhagen nonprofit using surplus food from restaurants and grocers to feed people living on the streets.

From simplifying transactions of all kinds — retail, commercial, cross-border, blockchain — to making digital interactions more secure, technology and innovative partnerships are continuing to transform how we transact.

As 2025 approaches, we start thinking about experiences we want to have in the new year. Whether it's catching a much-anticipated concert, unwinding at a wellness retreat, traveling abroad, or diving into outdoor adventures, our research shows that consumers are prioritizing making memories through experiences more than ever.

The debut at the Las Vegas Grand Pix will kick off a fleet of fan-focused experiences, further fueling passion for the fast-growing sport.

U.K.-based Reewild offers an AI-powered app with smart grocery shopping features, carbon tracking, and an eco-rewards system.