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Mastercard Economics Institute on travel in 2024

“Travel Trends 2024” provides comprehensive insights into the evolving landscape of the travel industry across 74 markets, including Europe.



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Say goodbye to manual card entry — we’re ushering in a new era of one-click online payments

As a part of our commitment to making digital commerce safer and more accessible for everyone, we’re announcing our goal of achieving 100% tokenization in Europe by 2030.

What are the top 5 trending global destinations for summer 2024?

Three European cities are hotspots this summer, according to data analyzed by the Mastercard Economics Institute in its annual travel report.

The future of consumer credit: No one-size-fits-all solution

The varied nature of consumer credit markets across Europe means there’s no ‘one-size-fits-all’ solution for the future of pay solutions. Instead, customers have the opportunity to revamp their credit value proposition in a variety of ways.

Access to capital — and childcare: How this program for Ukrainian women entrepreneurs helped them thrive in Poland

For these mothers who fled Ukraine, a support program offering childcare helped them nurture their business at the same time.

Why investing in women matters now more than ever

International Women’s Day is a time to reflect, renew and refocus our efforts towards the pursuit of inclusion and equality within the workplace and beyond. Because when we design a better world for women, it creates limitless possibilities for everyone.   

Where skiers go to splurge or save

Consumers have shown a consistent demand for experiences since the pandemic, particularly in the travel sector, and skiing has benefitted from that continuing trend.

Press Releases

June 28, 2023

June 28, 2023

June 8, 2022

May Insights Show Rebound of In-Store Shopping & the ‘Experience Economy’

June 7, 2022

Mastercard is announcing its latest payments feature, Pay by link, led by its European open banking pioneer Aiia

May 17, 2022

True to its commitment to an inclusive work environment, Mastercard Greece has signed the "Diversity Charter"

April 19, 2022 | Sustainability

Mastercard expands the Priceless Planet Coalition’s forest restoration effort

January 31, 2022

Today, Subaio chose European open banking leader, Aiia, a Mastercard company, to enable a smarter way for assessing creditworthiness through Subaio’s new whitelabel offering