GoTo, Finaro and Mastercard, together for a more sustainable planet

January 19, 2022 | By Ana Díaz Sacristan
The multimodal mobility company and the global cross-border payment provider, Finaro, join the Priceless Planet Coalition program, promoted by Mastercard, to restore 100 million trees by 2025.
GoTo is leading the “Allí me planto” action in Spain, with the support of Finaro, to raise awareness among its users of the importance of caring for the planet and the use of multimodal transport that guarantees sustainability.


Madrid, 18 January, 2022.- GoTo Global, the world's leading provider of multimodal mobility services, joins Finaro, the global cross-border payment provider, in the Priceless Planet Coalition, Mastercard's global platform that brings together companies, banks, cities and consumers to promote environmental conservation.

The Priceless Planet Coalition's main activity is the restoration, over five years, of 100 million trees together with forestry experts from Conservation International and the World Resources Institute.

Trees are one of the critical pillars that sustain the planet. Current levels of carbon emissions, natural resource use and pollution, and uncontrolled use of natural resources are exceeding sustainable environmental limits. Tree planting has been proven to be an effective mechanism against climate change. This is confirmed by data from the United Nations Intergovernmental Panel on Climate Change (IPCC): Limiting the average temperature increase to the critical target of 1.5°C by 2030 requires an additional billion hectares of trees. Because of this, GoTo and Finaro are proud to join this initiative and are working together to increase their share of corporate sustainability.

Paloma Real, Country Manager at Mastercard Spain, comments: "We are proud to see that every day there are more and more companies that are aware of the need to care for the Planet and want to join our program. We have an incredible network of partners and GoTo membership in the Priceless Planet Coalition demonstrates its great concern and care for the planet".

In the words of Marie Lindström, Country Manager of GoTo Spain: "As a multimodal mobility company, sustainability is part of our DNA. At GoTo we are convinced that a greener and more sustainable planet is possible, and we will do everything in our power to raise awareness that another mobility model is possible".

David Jofre Tejada, Vice President Business Development and Sales, Iberia at Finaro, adds: "As a provider of brilliantly simple cross-border payment solutions, we are aware that the world is evolving with every click, and we are proud to support this campaign, which encourages eCommerce and mobility’s evolution in a sustainable and safe way for the planet".

Allí me planto, a very traditional action

To encourage sustainability, GoTo has developed a strategy to communicate and involve its customer-base. Under the slogan "Allí me planto", or, “I plant myself there”, GoTo with the support of Finaro, is encouraging its customers to "think local, act global." The campaign’s objective is to bring the initiative closer to the city of Madrid so that users can easily visualize how their participation contributes to the reforestation every time they use a vehicle from GoTo's electric fleet.

Photo of Ana Díaz Sacristan
Ana Díaz Sacristan

About GoTo:

Founded in 2008 in Israel, GoTo Global is the world's leading provider of multimodal mobility services. Its vision is to offer users access through a single application to shared mobility solutions, which in Spain currently offers a fleet of cars, motorcycles and electric scooters for free floating  trips (rental by the minute) and round-trip cars (cars and vans) for rental by the minute, hour or day, and available for round-trip trips to the same point in Madrid.

About Finaro:

Finaro is a global cross-border payment provider empowering international commerce through brilliantly simple payments. Our passionate team, exceptional tech capabilities, product innovation, and customer-centric approach enables us to simplify complexity and create multidimensional solutions that generate growth and enable peace of mind for our merchants. To learn more, visit

About Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.  

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