TOMRA partners with Mastercard to drive seamless payments for takeaway packaging reuse system

January 24, 2024 | Copenhagen, Denmark

Mastercard and TOMRA have today announced they are introducing digital payment capabilities to make reusing takeaway packaging faster and simpler. Using Mastercard Send, consumers will simply tap their Mastercard and automatically receive their deposit back upon returning reusable packaging.

With around 55 billion takeaway packages used annually in Europe, there is a pressing need to accelerate global reuse efforts and reduce waste through the circular economy. TOMRA’s system addresses this, facilitating the transition from single use to reusable packaging by providing an infrastructure that enables a holistic system for reusable takeaway packaging, making it attractive for takeaway outlets and consumers alike.

The new reuse system launches in Aarhus Municipality on 17 January, enabling consumers to return reusable takeaway cups.

Through this partnership with TOMRA, Mastercard aspires to contribute to accelerating the shift from disposable to reusable packaging, aiming to support the reduction of packaging waste and enhance the circular economy, while simplifying the consumer experience around returning reuseable materials.

Mastercard Send is a near real-time payments platform that allows people to securely send and receive money with speed and flexibility both at home and around the world. Leveraging this technology, customers will now receive the deposit they paid on their takeaway cups, directly back to their card when returning them for reuse at a TOMRA reuse collection point.

"We take pride in our partnership with TOMRA, empowering the reuse system with digital solutions," said Erik Gutwasser, division president of Mastercard Nordics and Baltics. “At Mastercard, we strive to encourage sustainability through innovative partnerships. Our collaboration with TOMRA is focused on enhancing the circular economy, aiming to establish sustainable solutions.”

Geir Saether, senior vice president of Circular Economy in TOMRA, said, “At TOMRA, we aim to redefine consumer opportunities for returning reusable takeaway cups. Our goal is to establish an efficient process for returning reusable packaging and securing swift return of deposits for consumers, thereby contributing to waste reduction by leading the resource revolution. Leveraging Mastercard's expertise in payment solutions is integral to achieving this milestone."

From 17 January, consumers in Aarhus Municipality will have access to the new reuse system. The system will be launched through Aarhus Municipality for a comprehensive three-year trial.

Media Contacts

Karin Strand, Communications Mastercard Nordics & Baltics

About Tomra

TOMRA was founded on an innovation in 1972 that began with the design, manufacturing and sale of reverse vending machines (RVMs) for automated collection of used beverage containers. Today, TOMRA is leading the resource revolution by transforming how society and industries obtain, use and reuse the planet’s resources to enable a world without waste. TOMRA turns complex challenges into valuable solutions and enables companies to transform into more profitable, sustainable businesses. The company’s collection and sorting technology supports the transition to a circular economy, optimizes resource recovery and minimizes waste in the food, recycling, and mining industries. TOMRA has approximately 105,000 installations in over 100 markets worldwide and had total revenues of about 12 billion NOK in 2022. The Group employs 5,000 globally and is publicly listed on the Oslo Stock Exchange. The company headquarters are in Asker, Norway.

About Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.  

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