Czechs invited to join Mastercard and foodora in helping to fund school meals for vulnerable children in Ukraine
August 8, 2023 | Prague, Czech RepublicMastercard and foodora have united to support the United Nations World Food Programme (WFP) in its mission to help Ukrainian children affected by the ongoing war. For every order made using the foodora app between 27 July and 6 September and paid for using a Mastercard, the global average of the cost of one school meal will be donated to the WFP.
“We are delighted to be partnering with foodora in support of WFP to enable Mastercard cardholders to help where it is truly needed. This joint initiative shows that even by taking small steps, we can make a big difference. Our shared goal is to ensure that children in Ukraine have one less thing to worry about, helping them to focus their attention on continuing and completing their education,” says Damian Zielinski, General Manager CZ&SK at Mastercard.
The campaign will support WFP in continuing to work in close coordination with the Government of Ukraine to provide daily hot meals in 58 schools across Kyiv Oblast, with plans to expand the programme to other regions affected by the conflict in the next school year. As part of the partnership with foodora, Mastercard Czech Republic, has committed to donating EUR 150,000 (about CZK 3.5m) to support the provision of regular school meals.
“By joining Mastercard in support of WFP, we have an opportunity to alleviate this difficult situation for the most vulnerable children in Ukraine. By supporting school meals programmes, we hope to help create a better future for children affected by the war. We hope that our initiative will help as many vulnerable children as possible, and as quickly as possible,” says Adam Kolesa, Head of foodora in the Czech Republic.
Anyone in the Czech Republic can join the campaign by placing an order through foodora between 27 July and 6 September using their Mastercard. From each transaction, Mastercard will donate the global average of the cost of a school meal, i.e., EUR 0.20 (CZK 4.75) to WFP, up to as much as CZK 3.5m.
Find out more about the campaign here.
About foodora
The online food delivery platform foodora operates in more than 170 cities and towns all over the Czech Republic. Formerly known as Dáme jídlo, the platform has been present on the Czech market since 2012. Reaching more than 60 percent of the country’s population, it is the largest quick commerce, or q-commerce, platform in the Czech Republic. Since 2021, customers have also been able to order other goods, apart from meals, such as foodstuffs, gifts, flowers, cosmetics, and even small consumer electronics – directly from foodora MARKET or from partner merchants. In addition to benefiting from an increased reach, partners of foodora from among restaurants and shops also obtain assistance in adjusting their business operations to the online marketplace. foodora is part of Delivery Hero SE, the world’s biggest player in food delivery and q-commerce. Delivery Hero SE is included in the European mDAX stock index. For more information about the q-commerce sector, visit press.foodora.cz.
About the World Food Programme (WFP)
The World Food Programme (WFP) is the leading humanitarian organization saving lives and changing lives, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience. In 2022, WFP assisted about 160 million people, a historic high. WFP does not endorse any product or service.
About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
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