New strategic partnership between Brussels Airlines, Beobank and Mastercard
September 19, 2024 | Brussels, BelgiumThe parties will launch a new cobranded card with loyalty program in 2025.
(L-R) Henri Dewaerheijd, Country Manager, Belgium and Luxembourg, Mastercard, Dorothea von Boxberg, CEO Brussels Airlines and Guy Schellinck, CEO Beobank
Brussels Airlines, the Belgian national airline, and Miles & More, the loyalty program of Lufthansa Group, today announces a strategic partnership with Beobank and Mastercard to launch a cobranded card with loyalty program.
The cobranded card will be issued by Beobank with Mastercard as the network partner. Both companies participated successfully in a tendering process.
The new partnership consists of the launch of a cobranded card with loyalty program, offering customers a large range of home or travel related benefits, including attractive miles earn rates, on top of the usual credit card benefits.
The product release is planned in the second quarter of 2025.
"We are looking forward to working with Beobank and Mastercard to offer our customers even better and more innovative services through a new cobranded card loyalty program. We are convinced that the combined strengths of our companies will bring great value to our guests and awake their interest in the proposed solution,” says Dorothea von Boxberg, CEO, Brussels Airlines.
“As a rapidly growing Belgian retail bank that is also a market leader in the issuance of credit cards, we are constantly looking for new opportunities to meet our customers’ wishes better. We are therefore delighted to partner with Brussels Airlines, the leading Belgian brand of the aviation industry, and Miles & More. We have already worked for several successful years with Mastercard who has also built up strong expertise in cobranded airline programs, so it was an obvious step for us to join forces in this new project," says Guy Schellinck, CEO, Beobank.
“Mastercard is thrilled to join forces with Brussels Airlines, Miles & More and our trusted partner Beobank to launch a card tailored to the needs of Belgian travelers. The aim is to introduce a card that seamlessly integrates into everyday life, offering both local and international utility through Mastercard’s extensive global acceptance network. Cardholders will enjoy not only secure and convenient payment options but also exclusive experiences and a broad range of travel and lifestyle benefits, whether at home or abroad," says Henri Dewaerheijd, Country Manager, Mastercard Belgium and Luxembourg.
Customers benefit from attractive offers and services
Within the frequent flyer population, there are different profiles of travelers, ranging from those who take a flight every week to those who travel occasionally, whether for business or for pleasure. In the product offer, all partners have therefore chosen to reflect the diversity of traveler profiles through different cards and benefits in order to cover the entire Belgian market.
The common goal of this partnership is to bring added value to customers with a flexible payment solution that has a large acceptance amongst merchants at home and abroad and with an interesting loyalty program earn rate. So for every euro spent with the card, users will receive miles, which comes on top of the usual credit card (linked to a credit opening) advantages and a vast range of insurances and travel advantages.
About Brussels Airlines
Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 90 destinations, 18 of which are in Sub Saharan Africa. The company employs more than 3,400 people and operates 44 aircraft.
As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honor a Belgian iconic person, team or event to promote Belgian culture worldwide.
More information on brusselsairlines.com
About Beobank
Beobank NV/SA is a Belgian bank that serves its 765,000 customers daily through its products and services for individuals, self-employed individuals, and SMEs, as well as its network of 200 branches (Retail agencies and PRO Centers). Its 1,454 employees aim to simplify the lives of its customers with personalized solutions. In doing so, they build a sustainable relationship with their customers to provide optimal support at every stage of life. Beobank is a subsidiary of the Crédit Mutuel Group (figures as of 31/12/2023). More information on beobank.be
About Miles & More
As a strong brand and loyalty program of the Lufthansa Group, Miles & More offers more than 36 million members access to an exclusive world with over 175 international partners along the entire travel chain and in everyday life. The core of this diverse world of programs and offers with attractive benefits and exclusive travel privileges is earning and redeeming miles for awards and earning points to achieve frequent flyer status.
With over 30 years of experience in the loyalty sector and more than 25 years in the retail and financial environment, Miles & More GmbH is an absolute expert in personal and successful customer targeting and retention. As the loyalty program of the Lufthansa Group, Miles & More offers more than 36 million members access to an exclusive world with more than 175 international partners along the entire travel chain and in everyday life - whether in the rewards business, as status members or in the retail and financial environment.
The financial sector is one of Miles & More GmbH's central business areas. With its many years of experience in this sector, the company has in-depth knowledge of financial products and high-quality partnerships. For example, the popular Miles & More Credit Card portfolio has been continuously developed in line with customer requirements and is one of the most successful co-brand credit card portfolios in Europe. The Miles & More Credit Card is available in more than 20 countries in cooperation with various banks. They are particularly popular because of the opportunity to earn miles when making payments.
More information on miles-and-more.com
About Mastercard (NYSE: MA)
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
