Multisensory Branding

Trust and innovation, in every sense

Our multisensory brand brings security and confidence that can be felt with every transaction, for every experience, from one of the most trusted brands in the world.

1 in 5

shoppers abandon the checkout process due to payment insecurity

[1]

78%

of consumers prefer the Checkout Sound and Animation experience when shopping through digital and in-store channels

3.4x

times stronger assurance around safety, trust, and acceptance with Checkout Sound and Animation

[2]

Spotlight

Sight, sound, and touch connect.

Mastercard’s signature combination of visual, sonic and haptic signals bring certainty, accessibility and the full essence of the brand to mobile transactions.

A system of cues. A world in motion.

Visual: A logo so famous, we dropped the name.

Instantly recognized as a global symbol of trust, the Mastercard visual brand delivers powerful reassurance in a world that is faster, more mobile, and increasingly dynamic.

Sonic: Six notes that signal trust.

The Mastercard sonic brand communicates trust and acceptance at checkout, in-store, online and in-app, and provides the DNA for a soundtrack of priceless experiences.

woman smiling while shopping and looking at her phone

Haptic: The feel of confidence.

A signature sequence of vibrations that evoke the warmth, humanity, and sense of security that people have come to expect from Mastercard, even when the sound is turned off.

Power of trust
What is multisensory branding?
Discover the benefits

Power of trust

Trust is the currency of the digital age

Consumers need innovative and secure transactions for a consistent and trusted experience.

Reinforce trust and security

With a unique multisensory confirmation driving peace of mind at critical points

Consistent omnichannel experience

With a seamless experience across all channels

Distinctive Sonic and Haptic identity

recognizable and trusted globally

Seamless integration

With an easy to implement SDK

What is multisensory branding?

A unique set of 6 notes, animation and haptic vibration*

Mastercard’s multisensory branding combines cutting-edge technology with a human touch for personal experiences.

Delivers a distinct, innovative multisensory confirmation

with an easily recognizable and trusted sound, animation and haptic vibration*

Plays at transaction confirmation

reinforces Mastercard transaction approval, bolstering trust at critical points.

Provides a consistent omnichannel experience

in both remote and in-store channels powered and secured by Mastercard, improving both the consumer and merchant experience1.

Haptic and visual confirmation

reinforcing confirmation and providing an inclusive experience for all.

Benefits

Unlock the power of Mastercard’s multisensory confirmation

Reinforce trust, security and innovation with Mastercard Sonic Branding

Sonic improves trust 4X

with Mastercard Sonic branding both in-store and in-app checkouts are 2.5 and 4x more effective at reinforcing trust, security, innovation and acceptance

70% of employees prefer sonic

employees prefer having Sonic branding at checkout, contributing to higher employee satisfaction and a better customer experience

71% enhanced consumer perception

consumers agree that their opinion of the merchant would improve if Mastercard Sonic branding was included in their in-app checkout

Up to 4x increased loyalty

with Mastercard Sonic branding, consumers are 2.5 to 4x more likely to return to a store or a store’s app

Multisensory experiences

Connecting people with exclusive access to the best restaurants in the world through priceless.com.

Learn more

Inclusive by design

The Touch Card by Mastercard was designed with accessibility in mind to bring security, inclusivity and independence to blind and partially sighted people.