Mastercard unveils Agent Pay, pioneering agentic payments technology to power commerce in the age of AI
A single, digitally connected credential offers consumers a choice of multiple payment methods, configured to their specific preferences — all from the palm of their hand.
Build personalized, optimized, and synchronized digital customer experiences faster and easier than ever before
Experience OS allows teams to activate every aspect of personalization—all from one place.
Personalize recommendations, content and messages across web, app, email, SMS and more.
Turn individual customer interactions into a cohesive brand experience across channels.
Our unified OS facilitates collaborative personalization across teams, ensuring agility and faster time-to-market.
Our Solutions
Algorithmically match content, products and offers to each customer with Experience OS to increase revenue and drive loyalty across all channels.
Our Audience Hub aggregates customer data from any source for deep personalization and targeting.
Scale hyper-personalized experiences in real time with advanced predictive modeling.
Deliver consistent experiences by connecting audience data across all your channels.
Measure and grow personalization impact with reporting tailored to your business goals.
Serve relevant content with machine learning, predictive targeting and propensity models.
Bring ideas to life with real-time, behavioral and event-based targeting.
Deliver experiences responsibly with privacy-first tools and full regulatory compliance.
Test, adapt and dynamically optimize every element across contexts and locations.
Activate complex feeds with millions of SKUs to power recommendations and user affinities.
Use AdaptML, our centralized AI system, to automate decision making for deep personalization.
Algorithm Studio blends machine learning and business expertise to personalize recommendations.
Trigger targeted based on real-time behavior and each user’s unique, ever-evolving affinities.
Deep learning recommendations are continuously optimized on every channel.
Manage and optimize content and triggers from one place.
Unlock personalization opportunities and test algorithms with agile statistical engines.
Test algorithms and audiences, then apply learning — all from one workflow.
A/B test across channels to deliver a journey optimized for each customer and your business.
Experiment with campaigns run through APIs, rendered on any digital touchpoint.
For the last decade, we've helped companies across industries scale their programs and boost customer loyalty.
CASE STUDY
Make personalization a competitive differentiator for your business.