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Personalization for groceries and consumer goods

Bring the magic of the in-store experience online

Treat customers like VIPs with personalized experiences and recommendations. Increase average basket size, drive retention, and build loyalty with the only personalization solution created with grocery and consumer goods in mind. 

A man grocery shopping

Making grocery shopping effortless with Experience OS

Personalize for every customer, giving them the treatment they expect and the recommendations they love.

We built Experience OS so you can build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before.

Join us, to:

  • Always recommend what’s in stock.

  • Personalize from the very-first page view with proprietary affinity based audiences.

  • Increase retention and loyalty through relevant recommendations and simplified repurchasing.

  • Measure the impact of your program with Grocery-specific KPIs.

  • Easily integrate with all of your existing technology.

A longstanding commitment to responsible personalization

Dynamic Yield is private by design and compliant with the latest laws and regulations around the world.

GDPR

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CCPA

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ISO 27001

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ISO 27018

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ISO 27017

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ISO 27701

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SOC II

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Personalization in practice

Browse personalization examples for travelers at every stage

Custom experiences for every customer

Engage with new or returning shoppers, and strengthen your brand identity with new users based on their user affinity profile (dietary restrictions and preferences), previous behavior, location, weather, or any first or third-party data.

Examples of product discovery in the grocery industry

Read their mind with the perfect recommendations

Maximize product recommendations and drive users further down the funnel by automatically predicting the next products they’re most likely to engage with.

Example of grocery website adapting content to new and repeat customers

Out of stock? No problem.

Create a frustration-free shopping experience by reducing inventory discrepancies.

If an item is likely to be low or out of stock, suggest a similar item that the customer may like instead, reducing return rate and increasing customer satisfaction.

Product suggestion with one is out of stock

Impulse shopping, just like in-store

Improve product discovery and increase AOV by triggering product popups upon adding products to cart. The recommended products are complementary to the product added to cart.

Product recommendations on the checkout screen

Repurchasing without lifting a finger

Cater to your returning shoppers by offering a “just for you” personal shopping page that includes recently purchased items, brands and produce, as well as recommendations based on their shopping behavior and deity preferences.

Grocery website remembering customer's previous purchases

Recognized as a leader in personalization. Built for how commerce happens next.

2026 Gartner Magic Quadrant for Personalization Engines

Eight consecutive times of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.

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Talk to an expert to learn how Mastercard can enhance your business through our products and services.

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