Gartner Personalization Guide

Gartner® Magic Quadrant™ Personalization Engine Leader

8 times a leader in personalization

Built for how commerce happens next

Eight consecutive times as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines demonstrate the maturity of an operating system ready to support more adaptive autonomous experiences across the customer journey.

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Execution that scales across marketing, digital commerce and service & support

In the Gartner® Critical Capabilities™ for Personalization Engines report, Mastercard Dynamic Yield was evaluated across key marketing and digital commerce use cases. Dynamic Yield scored the highest in each category, reinforcing how system maturity enables activation, not just insight.

Gartner Vendors' Product Scores for the Marketing Use Case

Gartner Vendors' Product Scores for Digital Commerce Use Case

Gartner Vendors' Product Scores for the Service and Support Use Case

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Gartner matters

We believe, The Gartner® Magic Quadrant™ is one of the most important buying resources for technology providers in fast-growing markets, culminating research on a specific category to provide a wide-angle view of the relative positions of its competitors.

The report on Personalization Engines was established 8 years ago as tailored digital customer experiences became a priority for more business, meant to be used as a first step in understanding the technology providers teams might consider for a specific investment opportunity.

Built for the next evolution of commerce

Eight times of Gartner recognition reflect the proven execution that positions Mastercard Dynamic Yield to lead the shift from static digital experiences to more adaptive, autonomous interactions.

AI that operates continuously

Dynamic Yield enables continuous learning and decisioning, allowing experiences to adapt as context and intent change — not just in moments but across the entire customer journey.

Activation across marketing and commerce

Personalization delivers value when decisions translate into action across marketing and digital commerce — with one operating system enabling adaptive experiences wherever customers engage.

Enterprise trust & governance

Mastercard Dynamic Yield is part of a global ecosystem built for scale, security and responsible data use — ensuring the pursuit of autonomous, AI-driven experiences with confidence.

The next evolution of personalization starts here

We believe, eight consecutive times of Gartner recognition reflect execution at scale — powering adaptive experiences as commerce becomes more autonomous. Learn how Dynamic Yield was evaluated in Gartner research.

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