Shopping Muse

Simpler shopping, faster decisions, increased conversion.

Guide customers through large product catalogs from discovery to conversion, using the most advanced AI language and personalization models.

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2026 Leader for 8 consecutive times

Personalization Engines Leader, 2019-2025

Forrester Wave Leader, Q4 2024

Conversational commerce meets cutting-edge personalization

Shopping Muse understands your customers’ needs, suggests product bundles, and makes shopping feel like chatting with a friend. It harnesses the power of multi-faceted machine learning models, incorporating NLP, image recognition, and personalization algorithms to ensure each shopping session feels as personalized as can be.

The future, predicted

Powered by AffinityML, Shopping Muse can guess your customers' next purchase with AI-powered affinity profiling. It sounds cool; it is.

Image, analyzed

VisualML uses image recognition so your customers can upload pictures of their perfect look and get suggestions… just like a real personal shopper.

Anonymous visitor? No problem

Personalize results for anonymous visitors by using Mastercard's industry-leading data to show what’s trending nearby or by affinity.

Your muse, your way

Everything about Shopping Muse can be customized, pulling directly from your product feed to take the guesswork out of product recommendations.

Conversation, naturally

Handle complex queries like “show me outfits from my favorite celebrity” and automagically show them results that actually understand them.

Integrations, everywhere

Shopping Muse integrates with everything Dynamic Yield integrates with, so whatever your tech stack, we’ve got you covered. And we’re MACH alliance members too.

Everything you need and more

What industries does Shopping Muse support?

Shopping Muse is best suited for industries with large, diverse product catalogs. Specifically, we’ve found fashion and furniture brands to achieve the most value with Shopping Muse and conversational commerce.

Is it hard to set up?

Shopping Muse is a plug and play solution, eliminating the hassle of a complicated set up. Once connected, marketers have the opportunity to use an intuitive interface to customize Shopping Muse to match their brand’s tone of voice, look and feel, and style.

Can you tailor the bot based on each customer’s unique profile?

Yes! Shopping Muse isn’t just equipped with vast industry expertise and knowledge of your product catalog – it also takes into account contextual data (i.e. weather in the user’s location), shopping and browsing history, and the customer’s unique affinity profile. During the conversation, Shopping Muse combines all of these data points with the customer’s query to suggest the most relevant products for each individual customer.

How is it different from other conversational bots in the market?

Shopping Muse is unique among conversational discovery tools in the market due to its deep integration with Dynamic Yield’s industry-leading personalization and recommendation engine. It leverages advanced components of Dynamic Yield’s deep learning capabilities – such as Visual Similarity and ML-powered Affinity – to deliver highly relevant product suggestions. These recommendations are dynamically informed by both in-session behavior and historic customer profile data, ensuring real-time personalization at every touchpoint.

What sets Shopping Muse further apart is its generative AI capabilities, which now power a suite of conversational commerce experiences across the customer journey. These include:

Product bundle recommendations in chat: dynamically generate complete outfit or product bundles based on user queries and preferences.
“Complete the Look” widgets on product detail pages (PDPs): generative modules suggest complementary items styled around the product being viewed.
Conversational discovery templates including floating chat interfaces, themed search experiences, product finders, and personalized “Just for You” pages.
Conversational refinement: Users can refine results using natural language or image inputs, enabling a more intuitive and engaging shopping experience.

These innovations are designed to make Shopping Muse not just a recommendation engine, but a true shopping companion – one that understands, inspires, and guides users through a seamless, personalized journey.

Where can Shopping Muse be deployed?

Shopping Muse can be launched from any place on your website, as a chat icon, as a widget, or even in the navigation bar to complement search.

How do I sign up?

Shopping Muse API can be launched from anywhere on your website or app, as a chat icon, as a widget, or even in the navigation bar to complement search.