Skip to main content

Unified intelligence

One system for every relevant experience

Personalization, recommendations, messaging, discovery and testing – all connected in one system, learning from every interaction.

Couple shopping on a personalized website

Spotlight

Turn connected intelligence into growth

When personalization, recommendations, messaging and journeys learn from each other, relevance and results compound over time.

Build once, scale everywhere

Create, test and activate experiences across web, app and email from a single system.

Man using his phone wearing a red bag

Align every team

Replace handoffs with shared intelligence and one clear path from insight to activation.

Woman in an orange sweater using her phone

Optimize continuously

Every capability learns from the last, so experiences keep improving on their own.

Man using his phone wearing a red bag

80M+

Personalized sessions delivered daily across web, app and email

1M+

Personalization campaigns launched in the past year

1,000+

Campaigns run annually by top-percentile customers

Explore what one system makes possible

One connected system to build, test, activate and optimize relevant experiences across every channel.

Unified AI core

One engine unifies your data, runs many models together and applies them across every capability and channel — so intelligence stays consistent and new models plug in once to work everywhere.

Deep learning recommendations

Recommend the next-best product to each shopper in real time using proven deep learning models.

Semantic discovery

Help customers find the right product through natural-language, visual and conversational search.

Predictive intelligence

Predict each customer's intent and affinity, then serve the most relevant experience, product or offer.

Bring your own models

Bring your own models and combine them with Dynamic Yield's AI across the journey — activated, tested and optimized through the same core, without re-platforming.

Digital devices icon

Generative AI

Create on-brand image and copy variations in minutes so teams launch and iterate faster.

AI decisioning & optimization

Continuously optimize every experience as self-learning models test and adapt to what performs.

Automated insights

Surface performance trends and next-best actions automatically, without manual analysis.

Continuous experimentation

Test and refine every AI-driven experience with server- and client-side experimentation.

Featured resources

Book a demo

Request a personalized demo to learn how Mastercard can enhance your business through our products and services.

Mastercard