Experience OS Agents

The agents operate through a multi-agent system that understands your context: Which page you're on, what you are trying to achieve, and the history of your conversations. They combine this with your customer data and Dynamic Yield domain expertise, and apply a set of skills to deliver high-quality, relevant results.

Agent Skills are specialized capabilities that allow Experience OS Agents to help marketers complete specific tasks faster and more efficiently. Rather than being limited to answering questions, Agents can support work across strategy, content creation, design, analysis, optimization, and execution.

Think of Skills as the expertise each Agent brings to your team, enabling them to help you move from insight to action.

Experience OS Agents include a growing library of Skills that help marketers create, optimize, and execute personalized experiences more efficiently.

·       Ask Anything – Get answers to product, setup, reporting, troubleshooting, and best-practice questions.

·       Generate Content – Create copy and content variations for campaigns and customer experiences.

·       Translate Content – Localize experiences for new markets while maintaining brand consistency.

·       Create Designs – Generate new creative concepts and experience variations.

·       Analyze A/B Tests – Review experiment results, identify key insights, and uncover optimization opportunities.

·       Validate Accessibility – Assess experiences against accessibility best practices to improve usability.

·       Generate Template Variables – Convert hardcoded elements into reusable variables for easier experience management.

·       Discover Opportunities – Surface personalization opportunities, performance issues, and recommended next actions.

As Experience OS evolves, additional Skills will continue to be introduced to help marketers automate workflows, accelerate execution, and maximize the impact of their personalization programs.