Rooted Personalization Hub

Build a winning personalization program

This hub will teach you a scalable methodology for identifying and targeting the right audiences with your personalization program.

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Built on a decade of experience with leading brands worldwide, this proven methodology helps anyone deliver personalization, regardless of the technology they use.

Rooted Personalization

Begin your rooted personalization approach, in chronological order

The primary audiences framework for scalable personalization

How to build an effective targeting strategy and institutionalize customer insights with a few simple but powerful guidelines.

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Choosing a set of primary audiences

Learn the most important criteria for choosing your business’s primary audiences, a core concept that will anchor your rooted personalization approach.

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Getting started with product recommendations testing and personalization

Selecting the right primary audiences, test locations, algorithms, and optimization opportunities.

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The perfect match: Marry your CMS and personalization systems for customer love

How creating an interconnected composable marketing ecosystem helps you deliver an experience your customers will fall in love with.

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Putting primary audiences into practice, a beginner’s guide

Learn how to apply audience-based personalization to your first recommendation and content tests for meaningful optimization insights.

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How to analyze personalization campaigns by primary audiences

Unlock key insights about your primary audiences with these best practices for analyzing your personalization campaigns.

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Analyzing your unique selling propositions by audience to inform testing strategies

Build a repository of your brand’s unique selling propositions to generate ideas, inform testing strategies, and understand your consumers. Here’s how.

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