Experience OS

AI-powered growth, built for marketers.

One connected system to build, test, activate and optimize experiences across every channel.

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30%+

Average revenue and conversion uplift

Gartner®

Leader in the Magic Quadrant™ for Personalization Engines for the 8th year

159b+

annual Mastercard transactions behind proprietary insights

Meet
Experience OS

One system that helps teams build, test and scale relevant digital experiences across the journey.

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Loved by hundreds of global brands across industries

One system that grows with your business

Experience OS connects personalization, discovery, recommendations, messaging, testing and analytics in one system, so relevance compounds as you scale.

One system for growth

Personalization, recommendations, messaging and testing learn from one another in one system.

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One AI core

One AI core reads intent, behavior and context to adapt experiences in real time.

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The Mastercard advantage

Proprietary spend insights, enterprise-grade trust and responsible AI, built in.

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Move from insight to action, across the journey

AI agents and one connected system help teams do more, faster and help customers discover, decide and convert.

Move from idea to impact faster

AI-assisted workflows support analysis, ideation, content, reporting and optimization.

Discover, decide and convert

Conversational, semantic and visual discovery guides shoppers to what they need.

Scale without added complexity

Purpose-built agents help teams scale relevant experiences, with team control.

Personalized for every industry

E-Commerce

Transform browsers into buyers with a shopping experience just for them

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Travel

Increase booking revenue by uncovering each customer's next best trip

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Restaurants

Personalization technology built for the restaurant industry

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Financial services

Personalization you can bank on, with solutions designed around your goals

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Grocery

Bring the magic of the in-store experience online

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Media

Create personalized experiences that drive readership and loyalty

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B2B-ecommerce

Deliver personalized experiences that turn browsers into shoppers into loyal customers

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GlassesUSA.com deploys a deep learning algorithm to adapt its recommendations to each shopper

Learn how GlassesUSA used Dynamic Yield deep learning recommendations to personalize product discovery and grow purchases and revenue.

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Experience OS agentic experiences

Experience the next generation of personalization with AI agents designed to boost marketer productivity and customer engagement.

Experience OS Agents

Purpose-built agents embedded in your workflows that turn insight into approved action, faster.

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Shopping Muse

A conversational assistant that turns everyday language into personalized product picks.

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Experience Search

Semantic and visual search that understands real shopper intent, not just keywords.

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Factsheet

Realize the full power of tomorrow’s personalization, today

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Recognized as a Leader in personalization. Built for how commerce happens next.

2026 Gartner Magic Quadrant for Personalization Engines

Eight consecutive times of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.

Read the Gartner® report