Personalization for financial services

Personalization you can bank on

In today’s competitive market, your customers expect personalized experiences at every turn. If done well, you’ll delight them – building loyalty and realizing higher lifetime value. This is the competitive edge you’ve been looking for.

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2026 Leader for 8 consecutive times

Personalization Engines Leader, 2019-2025

Forrester Wave Leader, Q4 2024

Case study

Synchrony increases credit card applications with personalization

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Loved by travel brands across the globe

Personalization is no longer a nice to have, deliver it faster with Experience OS

Scaling personalization drives better business outcomes, yet many financial services organizations struggle to meet their customer’s expectations for personalization. We built Experience OS to help, so you can build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before.

Join us, to:

Cater to your customers needs with personalized experiences, synchronized across the lifecycle
Improve acquisition ROI with personalization from the very-first page view
Maximize engagement and cross-promotion with continuous machine learning optimization
Measure the impact of your program with FI-specific KPIs
Accelerate experience delivery with templates and triggers tailor-made for FIs in an operating system designed to stay compatible with your existing tech stack

A longstanding commitment to responsible personalization

Dynamic Yield is private by design and compliant with the latest laws and regulations around the world.

GDPR

CCPA

ISO 27001

ISO 27018

ISO 27017

ISO 27701

SOC II

See all certifications

Expertise in every sector

Retail banking

Stay ahead of the competition with personalized experiences that exceed customer expectations and increase revenue at every moment in the customer journey.

Small business

Leverage data and insights to better understand the needs of your small business customers to power personalization that expands relationships and improves engagement.

Co-brands

Increase activation rate and EMOB and drive top of wallet behavior with personalization from the very first pageview through the post-login experience.

Fintech

Differentiate your business with seamless digital personalization and drive adoption for new digital-first products.

Experiences your customers will love

Browse real personalization examples for every sector and customer stage

Increase acquisition ROI by serving personalized content, recommendations, offers, and guided experiences from the very first page view.

Applies to: Core Banking and Small Business

Example of discovery and acquisition tactics

Increase activation rate with timely push notifications and triggered emails to reach customers at critical moments.

Applies to: Core Banking and Co-Brand

Personalize and optimize the post-login experience to increase early month on book usage and spending.

Applies to: Core Banking, Small Business, Co-Brand and Fintech

Cross-promote additional banking products and services with relevant education content and offers.

Applies to: Core Banking and Fintech

Increase everyday spending by leveraging spend data to promote relevant offers in new categories.

Applies to: Core Banking, Small Business, Co-Brand and Fintech

Convert more customers to digital with relevant and timely nudges from paperless to adding cards to the digital wallet.

Applies to: Fintech and Core Banking

Get disengaged customers to come back to your institution with relevant, timely, and personalized offers.

Applies to: Fintech and Core Banking

Dynamic Yield has allowed us to optimize experiences throughout the members’ journey, triggering and deploying tailored messaging, notifications, and more to improve the end-user experience, helping us achieve key growth results.

Andrés Meléndez Hagedorn Head of Conversions and Analytics Coopeuch

Recognized as a leader in personalization. Built for how commerce happens next.

2026 Gartner Magic Quadrant for Personalization Engines

Eight consecutive times of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.

Read the Gartner® report

Explore the Experience OS store

A marketplace of applications and extensions designed to help you grow your personalization program with ease.

Experience Web

Showcase contextually relevant web content, products, messages, and offers based on real-time signals from visitors.

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Experience Email

Elevate your email marketing campaigns with predictive emails that adapt to each customer in real time.

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Experience App

Personalize and optimize the mobile app experiences for iOS and Android. Power app experiences that drive action and improve retention.

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Sorting Optimizer

Test and target how your category pages are sorted using different sorting logics, apply merchandising rules that incorporate user affinity, past behavior, and business logic.

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Reconnect

Automatically trigger personalized messages via Email, SMS, Web and App push notifications to reach customers at the most critical moments.

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Algorithm Studio

Combine the hyper-personalization of Experience OS alongside your own deep business expertise to build recommendation algorithms using Dynamic Yield’s proprietary AI pipeline capabilities to increase revenue and brand loyalty.

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Audience Hub

Power deep personalization with an agile segmentation and data management system.

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AdaptML™

Use predictive and deep learning models on web, in emails, and via mobile apps.

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Sorting Optimizer

Test and target how your category pages are sorted using different sorting logics, apply merchandising rules that incorporate user affinity, past behavior, and business logic.

Learn more