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Segmentation

Take personalization further with agile segmentation and data management

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2026 Leader for 8 consecutive times

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Personalization Engines Leader, 2019-2025

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Forrester Wave Leader, Q4 2024

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Understand your customers, increase your revenue

Don't just take our word for it...

+13.5%

in subscription sign-ups from personalizing to repeat shoppers

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+20%

median AOV from advanced customer segmentation

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+191%

in click rate from affinity personalization

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+25%

in enrollments from segmentation and tailored messaging

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Make data central to your personalization strategy

Unlock flexibility and scale with AI

Dynamic Yield’s cutting-edge Audience Hub captures and unifies customer data from any source to power deep personalization both in and outside of Experience OS.

Key features

  • Capture person-level data, no matter the source.
  • Build complex segmentation and targeting rules.
  • Automatically uncover deep targeting opportunities.
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Speak to every customer at scale

Deliver deeper personalization with real-time audience insights, powerful affinity profiling, empathic targeting conditions, and proprietary propensity models.

Key features

  • Achieve site-wide personalization with Affinity Allocation.
  • Analyze and personalize by consumer state of mind.
  • Personalize from the first page view with Geo-Based Predictive Targeting.
Example of an activation based on information about a customer

Enhance CX anywhere

Enrich your entire marketing tech stack and any other channel with Dynamic Yield audience data and affinity profiles.

Key features

  • Deliver personalization on any digital or physical channel.
  • Deliver a consistent multi-channel experience by sharing segments between properties.
  • Connect data bi-directionally with full-breadth integrations.
Diagram showing how the Audience Hub can be connected to Facebook and an in-store kiosk

Measure with ease, grow with speed

Grow and measure the long-term impact of your personalization program with robust reporting, Primary Audiences, and proven methodologies.

Key features

  • Compare audiences & get real-time sizing analyses.
  • Take a long-term, strategic approach to personalization with Primary Audiences.
  • Support your program with proven methodologies.
Example of the performance of key audiences: low intent, medium intent and high intent

Recognized as a Leader in personalization. Built for how commerce happens next.

2026 Gartner Magic Quadrant for Personalization Engines

Eight consecutive times of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.

Read the Gartner® report

More segmentation capabilities to take you from concept to execution, faster

Robust analytics & reports

Measure the true impact of personalization. Quantify revenue, AOV or any other key metric to understand performance per audience, channel, or device and zoom in on potential opportunities for optimization.

Out-of-the-box audiences

Every Dynamic Yield account comes preloaded with Audiences that capture the standard traffic channels and device categories, so you won’t have to start from an empty slate.

Affinity score management

Easily control and fine-tune the impact of custom events and behaviors on the calculation of Affinity profiles, directly within the site’s settings. More on Affinity Personalization.

Targeting for identified users

See how many visitors have been identified with a unique ID (e.g. email, and CUID) and use this data to understand the potential of email campaigns or personalization experiences for non-registered users.

Visitor data privacy management

Dynamic Yield is fully compliant with GDPR regulations regarding the collection, storage, retrieval, and deletion of visitor data on demand, allowing you to also use powerful APIs to communicate visitor data collection preferences to your users. More on GDPR & Data Privacy.

Dashboards for quick insights

Quickly access useful reports and metrics you care about, including personalization and experimentation performance, audience impact, recent product updates, and more.

Why industry experts choose Dynamic Yield

Dynamic Yield has been instrumental in helping us uncover the different types of audiences coming to and interacting with the e.l.f. site, enabling us to truly cater to each beauty lover’s specific needs. The platform has allowed us to easily test new strategies and optimize on the fly for quick, meaningful results.

Shana Rungsarangnont Digital Products Manager e.l.f.
Shana Rungsarangnont

Featured resources

Personalization & Targeting Course

Learn personalization and targeting strategies, customer segmentation, omnichannel experiences, and experimentation to deliver relevant customer journeys.
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