Dynamic Yield

AI-powered growth, built for marketers

Turn every digital interaction into a more relevant moment of growth with AI, insights and trusted personalization.

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8-time

Gartner Magic Quadrant Leader for Personalization Engines

80m+

personalized sessions delivered daily

100%

of customers use AI/ML capabilities in Dynamic Yield

Meet
Experience OS

One system that helps teams build, test and scale relevant digital experiences across the journey.

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Loved by hundreds of global brands across industries

Use cases

Our applications are more powerful when coupled with the rest of our capabilities, all available in a single operating system for personalization.

Segmentation

Identify, build and analyze audiences.

Targeting

Serve each customer with unique offers.

Recommendations

Algorithmically predict customers' interests.

Journey Orchestration

Reach customers at critical moments.

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Search

Help customers find what they want.

Optimization

Experiment on any digital property.

AI

Increase automation, lower operational costs, and drive more revenue.

Products

Experience OS

Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS

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Shopping Muse

Conversational commerce meets cutting-edge personalization.

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Experience APIs

Build great digital experiences with more control and flexibility

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Mastercard Dynamic Yield is ahead of the game in every area of personalization - their products and customer service is A

Morris S. Digital Marketing Director Linen Chest

We looked at every available option and chose Mastercard Dynamic Yield due to its flexibility, wide array of tools and capabilities, and its ease of use.

Adriana Scala Marketing Director Pets Place

Mastercard Dynamic Yield is helping us serve a more relevant experience to our members vs. new users, which is aiding tremendously in overall conversion, margin and sales.

Mary A. Director of Digital Experiences Wild Fork

Why choose Dynamic Yield

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Trusted by the most innovative brands in the world

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Customer success services

An effective combination of customer success expertise and deep product knowledge to help you deliever a differentiated customer experience.

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Mastercard Partner Advantage

We partner with the best in the industry to help you close gaps around time, personnel, expertise, and technology.

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Mastercard Circle of Honor

Honoring the industry leaders who are shaping the future with Mastercard-powered solutions.

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Enterprise-grade security

We believe trust is earned, which is why we’ve built a robust security program to safeguard your most valuable assets.

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Compliance

Dedicated to meeting global requirements and regulations when it comes to data protection, privacy, security, and operations.

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Explore our personalization capabilities

Choose the capabilities that help your team understand customers, act with confidence and deliver more relevant experiences at scale.

One system for growth

Connect insights, decisions and activation in one platform across any channel.

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One AI core

Turn customer signals into predictions, recommendations and next-best actions automatically.

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Agents for teams and customers

Use marketer agents to accelerate execution and consumer agents to guide discovery, decisions and engagement.

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The Mastercard advantage

Enrich experiences with trusted consumer insights, predictive intelligence and enterprise-grade security.

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Open and connected

Work with the tools, data and channels you already use through a flexible, extensible architecture.

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Explore our learning paths and become an expert

Course

A/B testing & Optimization Course

Master A/B testing and optimization with 15 expert-led lessons covering statistical significance, Bayesian testing, traffic allocation, and CRO best practices.

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Course

Personalization & Targeting Course

Learn personalization and targeting strategies, customer segmentation, omnichannel experiences, and experimentation to deliver relevant customer journeys.

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Course

Product recommendations Course

Master product recommendation strategies, recommender systems, deep learning, merchandising rules, and personalization to drive conversions and revenue.

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Course

CRO & Growth Marketing Course

Master CRO and growth marketing with 13 expert-led lessons on experimentation, personalization, A/B testing, and conversion optimization for sustainable growth.

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Course

Ecommerce Experience Optimization Course

Master eCommerce experience optimization with 9 expert-led lessons on CRO, personalization, ARPU, omnichannel strategy, and cart recovery.

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Course

Advanced Experimentation Course

Master advanced A/B testing with expert lessons on Bayesian and Frequentist methods, client- and server-side testing, KPIs, attribution, and analysis.

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Contact us

We are here to help your business grow. Let our personalization experts find the right solution for you.

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Featured resources

Explore analyst research, industry insights and customer success stories that show how leading brands are using AI-powered personalization to drive growth.

Gartner

Mastercard named a Leader in Personalization Engines

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Report

The 2026 State of Personalization Maturity in E-commerce

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Blog

Experience OS Agents: Your built-in AI team for marketers

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Blog

AI and personalization can close the empathy gap

Learn how AI helps brands better understand customer needs, respond with empathy and create more meaningful digital experiences.

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Blog

How luxury retailers drive growth with personalization

See how Signet Jewelers used Mastercard insights and Dynamic Yield personalization to deliver more relevant experiences and achieve an 88% increase in conversion.

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