Experience OS Agents: Your built-in AI team for marketers

Today, I’m excited to announce the general availability of Experience OS Agents, a built-in team of AI-powered specialists designed to help marketers uncover growth opportunities, streamline execution, and deliver more relevant customer experiences faster. Experience OS Agents are now available to all Mastercard Dynamic Yield Experience OS customers.

Marketing teams have never had more data, more channels, or more pressure to deliver more impact. They are expected to launch more campaigns, test more ideas, respond faster to market changes, and prove impact more quickly than ever before.

The challenge isn't a lack of ideas.

It's the distance between idea and impact. 

Every marketing team has campaign concepts, audience strategies, experiments, and optimization opportunities waiting to happen. But turning those ideas into launched, measured, and optimized experiences often requires coordination across analysts, creative teams, developers, marketing operations, and business stakeholders. Every handoff adds time. Every dependency creates friction.

As a result, opportunities are missed, campaigns are delayed, and great ideas end up sitting in the backlog.

Experience OS Agents were built to help close that gap.

AI is changing how marketers work, but many AI tools still operate outside the systems where customer experiences are created and managed.

While those tools can help generate ideas and content, they often lack the context needed to drive meaningful action. Experience OS Agents were built differently, combining AI with Dynamic Yield expertise, customer data, and existing workflows to help bridge the gap between insight and execution. Whether marketers are looking for campaign ideas, performance insights, content support, design recommendations, or implementation guidance, Agents are available directly within Experience OS to help move work forward faster.

Experience OS Agents work together like an extension of your team, helping marketers move from opportunity identification to execution and optimization faster.

Each Agent brings specialized expertise to a different part of the marketing lifecycle:

• Dana, Personalization Expert: surfaces opportunities, recommends strategies, and guides marketers with personalization best practices.

• David, Analyst: analyzes performance, identifies emerging trends and risks, explains results, and recommends where to optimize next.

• Manu, Designer: helps create and modify on-brand experiences and visual concepts.

• Gemma, Copywriter: generates, translates, and adapts content while maintaining brand voice.

• Alex, Developer: helps reduce implementation bottlenecks through technical guidance, variables, QA support, and setup assistance.

Together, they work as an extension of your team, helping reduce bottlenecks and accelerate progress.

Learn more about what Experience OS Agents can do in the Experience OS Agents Skills Directory

Imagine a marketer logging into Experience OS on Monday morning with a familiar goal: improve engagement for a key customer segment before the next campaign window.

Instead of spending days reviewing reports, gathering data, waiting for analyst recommendations, and coordinating across multiple teams, they start with a simple question:

"Where should I focus?"

Dana identifies an audience opportunity and recommends a campaign direction. 

David proactively surfaces emerging performance signals, optimization opportunities, and potential risks, helping the marketer identify where action is needed without waiting for the next analyst review or reporting cycle.

Gemma drafts campaign messaging tailored to the brand and audience and can translate it into relevant languages.

Manu creates experience concepts and variations for review.

Alex helps simplify implementation, setup, and validation.

Once the campaign is live, David analyzes performance, explains what changed, and recommends the next optimization opportunity. 

The marketer remains in control every step of the way. They define the strategy, review recommendations, edit outputs, and approve what goes live.

But the work moves differently. What once took weeks of coordination can begin in minutes.  What once depended on waiting for resources can move forward immediately.  And what once required marketers to find opportunities themselves can now include proactive recommendations surfaced directly inside their workflow.

Get started with Experience OS Agents.

Experience OS Agents aren’t just another feature release for us. They represent a new approach to marketing, one where expertise is available on demand, insights are easier to act on, and execution moves at the speed modern marketing requires.

As brands face increasing pressure to do more with less, the ability to quickly identify opportunities and turn them into customer experiences becomes a competitive advantage.

That's exactly what Experience OS Agents were built to help you do.

This is just the beginning of our vision for bringing AI-powered expertise directly into the workflows where marketers create, test, optimize, and manage customer experiences every day. 

Because great personalization shouldn’t get stuck in a backlog. And now, it doesn’t have to.