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Open and connected by design

Built to connect with your stack

APIs, composable architecture and a certified partner ecosystem help you extend personalization across the systems, channels and workflows you already run.

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Spotlight

Personalization that meets your stack where it is

Flexible architecture, open APIs and a certified partner ecosystem mean you extend and scale personalization without replacing the systems you've already invested in.

Lower-friction path to scale

Connect personalization to the systems, data sources and channels you already use — no rip-and-replace required.

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Fits your existing tools

Prebuilt connectors and open APIs mean personalization plugs into your martech stack instead of sitting apart from it.

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Built for technical teams

Composable, API-first architecture and configurable governance give technology teams the flexibility and control they need.

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65+

Certified technology and agency partners

MACH

Certified MACH Alliance member

7

Channels and devices supported, from web and mobile app to server-side/API and offline/assisted

Explore what an open, connected system makes possible

A flexible architecture, open APIs and a certified partner ecosystem, built to extend personalization across the systems you already use.

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Open APIs and developer tooling

Build, extend and embed personalization anywhere through documented REST APIs and SDKs.

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Prebuilt platform integrations

Connect quickly to leading commerce, content and cloud platforms without custom engineering.

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Composable and headless architecture

Deliver personalization across web, app, email and emerging channels from a single decisioning layer.

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Data and audience interoperability

Share signals and audiences bidirectionally with CDPs, data warehouses and analytics tools.

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Martech and activation ecosystem

Fit into existing messaging, advertising, analytics and experimentation workflows instead of replacing them.

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Flexible deployment and governance

Adapt to enterprise environments with configurable data handling, single sign-on and access controls.

Services

Announcing the Mastercard Partner Advantage Program

Whether you're seeking the right partner or ready to become one, our network helps you connect, grow and scale faster. 

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