Journey Orchestration

We spent the last decade building the most agile, innovative, and scalable personalization operating system in the market. In that time, we’ve consistently been named the market leader by firms like Gartner, and have helped leading brands make their vision for hyper-personalization a reality.

This expertise translates into email in the form of our superior recommendation engine, which consistently outperforms the competition in 1:1 bakeoffs, AI-powered Affinity Profile for users who visited the site or purchased offline, which allows 1-to-1 personalization in both recommendations and content targeting, our full-blown email editor that allows for the end to end creation of fully personalized emails, and not just personalized blocks, and our onsite presence that enriches email personalization capabilities and also allows deeper reporting levels.

Our personalized triggered emails, SMS, and push notifications, alongside powerful strategies for channel prioritization, help marketers take their re-engagement program to the next level and our audience manager gives customers access to our award-winning segmentation engine.

Dynamic Yield complements your ESP or multi-channel marketing platform to drive revenue, engagement and loyalty, and save you time. Our market-leading recommendations with advanced algorithms and merchandising rules an industry leading segmentation engine with granular targeting based on-site behavior, and our user data API that updates in real-time, affinity based recommendations and content targeting – based on user on-site behavior and intent and offline behavior, open-time relevancy for personalized recommendations, product metadata, and exclusion of items that are out of stock, and the ability to make changes to your email after it’s been sent. However, when you build a segment, or a full email, in Dynamic Yield, you still need your ESP to execute the email send.

Engage is relevant for all industries but most of our clients fall into Retail, Financial Services, Grocery, Travel and Hospitality, and Restaurants.

All channels support Dynamic Yield’s market-leading recommendations and the ability to personalize messaging. In addition, email supports rich content, from personalized navigation to dynamic content blocks within the body of the email. App push and web push also allow for visual elements, though both must be optimized for their respective channels. SMS messages are primarily text-based, however you can still include personalized messaging, links, and recommendations within the text.

There are hundreds of use cases for Engage, below are 5 to get you started. To see more, check out the inspiration library.

1. A/B Test which messaging performs best on each channel
2. Send a triggered email to customers who abandoned an item in their cart with visually similar items using VisualML
3. Add affinity recommendations to Order Confirmation emails and SMS notifications to surface items the user is likely to be interested in based on their previous purchase
4. Send a web push notification to users who recently left the site to bring them back
5. Send an SMS or App Push to notify customs of a price drop on an item they recently browsed or left in their cart.

When prioritizing channels for your re-engagement campaign, consider factors such as cost, urgency, content capacity, and accessibility. For urgent campaigns, prioritize channels like push notifications and SMS for immediate reactions. Tailor your channel choice based on content capacity; lean channels like push notifications and SMS are ideal for single-product-focused campaigns, while email is best for promotions with rich content. Finally, prioritize channels with higher accessibility for messages you want customers to revisit, such as SMS over push notifications, and email over SMS for content-rich messages with prolonged relevance.

Additionally, Reconnect has built-in channel prioritization strategies to help you avoid over-communication, drive conversions, and save time in your workflow. This priority logic incorporated into Reconnect instinctively understands how channels should be prioritized for every campaign, helping you to adapt the ideal multi-channel strategy for each unique use case.

Yes, we’d love to chat. You can contact us.