Course

CRO & Growth Marketing

This course is dedicated to improving the pace and efficiency of an experimentation program through the implementation of strategic tactics and iterative processes for long-term, sustainable business results.

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Lessons

Effective CRO tactics for personalized exit popups

Discover six proven exit intent tactics to recover abandoning visitors, increase conversions, and turn lost opportunities into revenue with smarter targeting.

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Developing a conversion rate optimization strategy

Learn how to create a structured CRO plan by prioritizing opportunities, defining success metrics, validating ideas, and scaling optimization efforts.

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Building customer-centric digital experiences: An Elkjop case study

Learn how Elkjøp enhanced digital shopping experiences through personalization and experimentation to increase engagement, conversions, and business growth.

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How to make your personalization strategy shine using contextual weather insights

Discover how weather-based personalization adapts content, offers, and recommendations to local conditions, creating more relevant customer experiences.

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The core principles of landing page optimization

Learn essential landing page design principles that improve visitor engagement, strengthen user journeys, and increase conversion opportunities.

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Personalizing websites with dynamic content layouts

Discover how layout personalization adapts page structure to visitor behavior, making content easier to discover and experiences more relevant.

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How to never run out of conversion rate optimization ideas

Discover practical frameworks for generating high-impact CRO ideas using customer behavior, analytics, user research, and experimentation insights.

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A personalized strategic approach to push notifications

Learn how to create a push notification strategy that delivers timely, personalized messages to increase engagement, retention, and repeat customer visits.

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The right and wrong way to do email A/B testing

Discover the right and wrong ways to run email A/B tests, avoid common testing mistakes, and generate reliable insights that improve campaign performance.

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The psychology of social proof marketing to drive conversions

Learn how social proof influences purchase decisions through reviews, ratings, and customer activity, helping build trust and improve conversion rates.

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Explore more learning paths

Course

A/B testing & Optimization Course

Master A/B testing and optimization with 15 expert-led lessons covering statistical significance, Bayesian testing, traffic allocation, and CRO best practices.

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Course

Personalization & Targeting Course

Learn personalization and targeting strategies, customer segmentation, omnichannel experiences, and experimentation to deliver relevant customer journeys.

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Course

Product recommendations Course

Master product recommendation strategies, recommender systems, deep learning, merchandising rules, and personalization to drive conversions and revenue.

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Course

Advanced Experimentation Course

Master advanced A/B testing with expert lessons on Bayesian and Frequentist methods, client- and server-side testing, KPIs, attribution, and analysis.

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