Introducing: Dynamic Yield for Email

Email has proven to be an incredibly powerful channel, and on average, contributes over 20% of revenue for businesses. Unfortunately, many don’t leverage the full potential of its power to target customers and engage them at any stage of their purchasing decision.

The core issue behind this shortcoming lies with marketing teams who haven’t adequately invested in tailoring each of their emails to each customer – whether due to complexities with data management, lack of tools and resources, or other organizational obstacles.

Instead, they settle for mass email blasts and sheer volume of numbers to drive results, cluttering users’ inboxes with content that has little to no relevance or interest for recipients.

So, how can marketers ensure their messages actually stand out and engage customers? 

In an independent research survey of over 550 worldwide shoppers about their email habits and preferences, Dynamic Yield found 71% of consumers would respond favorably to an email if personalized specifically for them. But brands still have a lot of room for growth when it comes to delivering on that true one-to-one experience, and businesses need to get better at providing customers with what they want and expect in order to drive value from their campaigns.

With Dynamic Yield for Email, we’ve built a solution for businesses to easily deliver personalized, relevant emails to each and every customer. 

Automatically customize the content of an email for each user, insert personalized product and content recommendations directly into your emails, and also set up targeting conditions to deliver triggered emails sent with the right message at the right time. Our ESP agnostic solution can integrate with any existing email providers, so your team has all of the tools that you need to customize each email to each of your customers and drive results. 

Because Dynamic Yield for Email is built as a direct extension of the Dynamic Yield platform, you can directly leverage data from across your entire marketing stack – from your web platform, mobile app, CRM, email campaigns, and more – all in one place. Dynamic Yield for Email is unique because it’s powered by the same machine learning-powered engine that drives personalization across all of your other marketing channels, so your team can synchronize and deliver positive user experiences from start-to-finish across all of your customer touchpoints.

With Dynamic Yield for Email, businesses can automatically tailor email content based on a user’s purchase history, trigger emails if a customer abandons their shopping cart, include product recommendations for products similar to those viewed by a customer, and more to customize their emails to each recipient.

Read our article on Tactics for High Impact Email Campaigns for an in-depth look at the strategies and techniques called out above.

Additionally, the Dynamic Yield platform enables businesses to test and analyze which strategies, creative, and messaging work best for their users, a necessity to deliver optimal results with personalization. With Dynamic Yield, your testing goes beyond just basic A/B testing of email subject lines – test everything from the subject line to the email creative to the actual recommendation strategy powering your product and content recommendations. 

With such an immense opportunity to drive customer engagement and top-line revenue by delivering tailored, customized emails, Dynamic Yield email personalization makes it simple to reach the full potential of your email marketing efforts.