Luxury gets personal

Whether you feel your best in Gucci, Burberry or Dolce and Gabbana, Florence-based LUISAVIAROMA (LVR) offers the pinnacle of high fashion available online. To optimize every aspect of the luxury buying experience, LVR turned to Dynamic Yield after a history of heartbreak with personalization providers. Combining powerful machine learning algorithms with flexible merchandising rules, LVR achieved significant increases in revenue per user across several use cases, adding millions of dollars in top-line revenue.

• Help luxury shoppers find the perfect look in as few clicks as possible
• Increase customer retention and revenue from each visitor to the website
• Optimize every pixel throughout each step of the customer funnel
• Provide both machine learning powered recommendations and flexible merchandising rules.

That’s when the Italian fashion titan turned to Dynamic Yield.

Optimized recommendation strategies on the thank you page

Recommendation widgets are the highest grossing real estate on the digital block, making it paramount to deploy recommendations on as many pages as possible. By continually testing recommendation strategies across the thank you page, LVR helped users serendipitously discover more products or accessories to pull off the perfect look.

To further boost performance of this recommendation widget, Dynamic Yield identified opportunities to increase revenue by identifying audiences likely to prefer a less popular variation. In this case, showcasing most popular products was often the best strategy while personalized recommendations performed best for users who viewed 10 or more product pages.

Overall, the constant experimentation paid off to the tune of a 14% increase in average revenue per user.

The age of individualization in luxury has arrived

A longtime core tenet of eCommerce titans such as Amazon, personalization is becoming increasingly essential to success in high fashion. Fashion is moving faster than ever, while luxury buyers demand experiences that feel specifically curated to their interests and idiosyncrasies. While one-size fits all experiences may suffice when selling Fruit of the Loom, consumers expect a higher standard of online service as they shop for Oscar de la Renta.

In partnership with Dynamic Yield, LVR continues to set the standard for personalization in luxury fashion solidifying its place as the technology leader in the industry.