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Targeting

Reduce shopping cart abandonment & increase sales

Automate real-time triggered emails, push notifications, exit-intent overlays, and retargeting ad campaigns – anytime a cart is abandoned.

 

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Trigger cart & browse abandonment emails

Send behavioral email messages based on real-time signals and user behavior, like abandoning a shopping cart or lack of activity shown in the past week.

Deploy exit popups to stop abandonments

Trigger exit-intent popups on shopping cart and checkout pages as soon as the abandonment occurs. Include product recommendations and messages urging visitors to complete their purchases.

Optimize the entire checkout experience across touchpoints

Continuously iterate, analyze, and optimize the complete checkout experiences on web and mobile to understand your users and confidently deliver on their needs.

Bring users back with personalized push notifications

Send timely, relevant push notifications based on a user’s real-time or past activity. Target cart abandoners with reminders, product recommendations, tailored offers, and more to drive users back into your mobile app.

Re-engage cart abandoners with personalized ads

Optimize and personalize display ads to be served on any third-party site or ad network. Retarget cart abandoners with personalized banners that dynamically adapt content and promotions based on actions taken on-site.

Iterate faster with cart abandonment templates

Speed up your workflow and reduce IT dependency with a built-in library of dozens of experience templates for high-impact cart abandonment use cases.

Inspiring stories of companies at the forefront of personalization

How customers are optimizing their checkout flows and minimizing abandonments with personalization.

5-7% uplift in key financial metrics

Additional capabilities baked into our platform

True omnichannel targeting

Turn omnichannel from vision to reality and identify customers who engage with you on a different devices than where the abandonment was started.

Advanced audience explorer

Use a powerful audience segmentation engine to identify cart abandoners based on demographics, transaction data, purchase history, and behaviors.

Event-based triggers

Define any custom event as a trigger for deeper personalization opportunities across any channel or device.

Robust A/B testing & optimization engine

Continuously test, optimize, and maximize the value from every recovery email, push notification message, exit-intent popup, retargeting banners, recommendations, or in-page content.

Intelligent product recommendations

Let machines recommend users the products they’ll be most likely to purchase based on their real-time activity, personal preferences, or past purchases.

Email capture overlays & notifications

Collect more email addresses from anonymous shoppers by deploying subscription notifications, email capture banners, welcome messages, and more.

100% CMS agnostic

Built as an open-ended platform with flexible architecture, Dynamic Yield is completely CMS agnostic and supports all carts.

Powerful webhooks & integrations

With our rich library of out-of-the-box integrations and powerful webhooks you can integrate with any major marketing tool, including ESPs, DMPs, eCommerce platforms, and more.

Resources to fuel your efforts

Book a demo

Request a personalized demo to learn how Mastercard can enhance your business through our products and services.

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