Targeting

Uncover personalization opportunities automatically

Deploy the optimal targeting setup to drive the most uplift in revenue for each segment, with a single click.

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Discover hidden personalization opportunities

Maximize uplifts with machine-learning optimization. Let Dynamic Yield’s Predictive Targeting engine continuously analyze and identify opportunities to serve the most relevant content for each audience segment.

Predict at scale, across any touchpoint

Predictive Targeting automatically identifies personalization opportunities across any channel, including web, mobile web, email, advertising channels, and apps — driving the best results for your business.

Save time with effortless 1-click deployment

Predictive Targeting surfaces personalization opportunities in real-time and notifies you through the platform or via email so that you can take immediate action with 1 click.

Inspiring stories of companies at the forefront of personalization

How customers are creating waves with Predictive Targeting and continuous optimization.

Case study

54% ARPU uplift with Predictive Technologies

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Report

20% increase in SEM revenue

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Chargeback trends and outlook
Chargeback trends and outlook

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Additional capabilities baked into our platform

Automated email alerts

Receive automated emails surfacing recommendations for additional targeting groups and variations that should be served to each one, as well as the uplift it is expected to generate.

Flexible KPI selection

Predictive Targeting lets you choose the most appropriate optimization KPI for each campaign, including behavioral, event-based, or revenue-based goals.

Uplift projections

Only courses of actions that have reached statistical significance are evaluated and prioritized in terms of significance and expected uplift — empowering you to achieve faster growth.