The possibilities and potential of personalization for grocery & CPG

The pandemic changed the grocery shopping experience overnight, and while many have returned to stores, a significant portion of shoppers have held to the conveniences offered online, such as delivery or curbside pick-up.

In fact, grocery e-commerce penetration reached record high household penetration at 61% in 2025¹, which means loyalty is up for grabs — and only those that provide the best experience will win over shoppers.

In this webinar, Elizabeth Powell, Solutions Architect at Mastercard, will cover how online grocery and CPG companies can use personalization to deliver it.

What you'll learn:

• An analysis of the e-commerce grocery and CPG industry landscape and the personalization opportunity
• Six examples of personalization for grocery and CPG companies across the main stages of the customer lifecycle
• Insight on how to incorporate personalized, omnichannel experiences across web, mobile app and email