Test & Learn™

Make decisions with confidence

Design and analyze in-market business experiments with AI-enabled speed, scale, accuracy and market context.

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6x

clients report that analysis is 6 times faster with Test & Learn™ than with previous methods.¹

92%

of Test & Learn™ engagements generate at least 5 times ROI.²

175bn

transactions in 2025 and 3.3bn cards across 210 countries, bringing market context to your decision-making.³

A foundation for better decisions

Test & Learn brings AI enabled speed and scalable experimentation together to give teams and leaders a shared way to understand impact and take action across the business.

Marketing

Quantify and optimize the ROI of marketing investments across your media mix. 

Loyalty

Measure and optimize customer loyalty strategies and programs.

Merchandising

Adjust product offerings and space planning more effectively.

Labor and operations

Improve workforce strategies and operational investments.

Network strategy

Evaluate capital expenditures and network decisions.

Strategy and innovation

Safely deploy AI, validate big bets, and scale innovation with confidence.

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Mastercard’s Test & Learn™ product gave us the ability to standardize how we measure our ideas and to give us the confidence that those ideas are going to work in our network.

Wayne Grenfell General Manager, Data Analytics and Insights 7-Eleven Australia

Continuous learning for better decisions

Turn every initiative into shared learning that builds confidence and sharpens decision making.

Formulate a testable hypothesis

Define clear, measurable assumptions to guide experimentation.

Design and implement test rapidly with AI

Establish test and control groups, duration, and schedule to generate reliable insights.

Measure impact across all channels

 Quantify true performance outcomes and identify customer segments that respond best.

Rollout targeted initiative

Scale proven strategies to the right markets, products or customers with confidence.

Flexible engagement models to fit your needs

Choose the approach that works best for your business—software, expert consulting, or a hybrid model that combines both.

Test & Learn™ platform

Design, run, and scale experiments independently.

Advisory for business experimentation

Access strategic guidance, expertise, best-practice methodology, and accelerated results without heavy internal lift.

Test & Learn™ platform with Advisory

 Combine powerful software with expert guidance to design, run, and scale experiments—while building a sustainable culture of data-driven decision-making.