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Industry

Restaurants

Engage your guests and improve profitability.

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The drugstore and pharmacy retail landscape is challenging

The retail landscape is challenging. To build loyalty and compete with online pharmacies, drugstore and pharmacy retailers need the right data, tools and expertise.

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Get better insights, technology and expertise

Identify and optimize new strategies

In response to evolving consumer preferences and industry trends, your restaurant will need to launch new strategies. But how can you identify the most effective strategies and optimize their execution? By using check-level data, you can unlock a deeper understanding of customer purchase behavior and adapt to it. For example, check-level data analysis can reveal ways to simplify your menu and reduce costs without adversely affecting sales and loyalty. Active testing and measurement ensure that these new tactics drive the desired results.

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Selected solutions we offer

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Test & Learn®

Analyze and optimize new strategies by using a market-leading analytics platform to conduct in-market business experiments.

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Menu Analyzer

Unlock the value of your check-level data to inform promotional design, menu optimization, pricing and marketing.

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Grow loyalty with deeper, more personalized interactions

Move your restaurant loyalty program beyond a points-based approach to deepen relationships with customers. By using transactional and behavioral data, your restaurant can deliver tailored offers, unique dining experiences and personalized digital menus at drive-thrus, apps and in-store kiosks.

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Selected solutions we offer

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Dynamic Yield

Transform simple customer interactions into long-lasting, hyper-personalized relationships.

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Loyalty Consulting

Design, deliver and optimize customer engagement with hands-on, expert guidance.

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Mastercard Promotions

Build engagement and retention by automatically rewarding consumers with card-linked cashback or points.

Get better acquainted with your guests and market

As restaurant costs and competitive pressures increase, your margins shrink. To increase revenue, it’s vital to understand customer spending trends and preferences. With insights at both the industry and guest level, your restaurant can contextualize performance and discover new opportunities.

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Selected solutions we offer

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SpendingPulse™

With detailed historical and near real-time spend insights, retailers can understand industry-level shifts and improve forecasting accuracy.

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Headroom Analysis

Size revenue opportunities at a customer, industry or market level by analyzing broader spending patterns.

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9 Box Loyalty Segmentation

Understand the value of retention, acquisition and growth by gaining insight into customer spending at your company and a competitive set.

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Customer Data Enhancement

Unlock a clearer picture of consumer spending patterns by enriching your CRM files with Mastercard data. 

Attract high-value guests

Winning new customers is critical for restaurant success. In today’s competitive market, your restaurant can evolve acquisition efforts beyond mass communication strategies with more personalized tactics. By developing a deeper understanding of the ideal customer, your restaurant can further grow profits by also upselling existing customers.

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Selected solutions we offer

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Affinity Analysis

Win new customers by using Mastercard’s anonymized and aggregated transaction data to develop customer personas.

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Audiences

Segment your intended audience and tailor engagement efforts using customer transaction insights based on total card spend.

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Personalized Card-Linked Offers

Drive brand loyalty and acquire new customers by providing consumers with promotional offers tailored to their needs.

Step up your data and cyber security practices

Investing in new technologies also requires investing in strong data and cyber security practices. Despite efforts to reduce risk, cyber security breaches have impacted restaurant brands around the globe. By addressing critical security questions head-on, your restaurant can maintain customer trust and leverage data for better customer experiences.

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Selected solutions we offer

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Cybersecurity Solutions & Consulting

Analyze and optimize new strategies by using a market-leading analytics platform to conduct in-market business experiments.

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Data Strategy & Management Consulting

Build a culture of data excellence to reach your business goals.

Book a demo

Request a personalized demo to learn how Mastercard can enhance your business through our products and services.

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