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Mastercard Data Clean Room

Secure, privacy-first data collaboration

Analyze and share data in a trusted environment without compromising privacy or control.

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Multi-party collaboration to generate powerful insights using sensitive data

Facilitates joint data analysis without compromising sensitive or competitive business information.

Accelerate time to revenue

Quickly run advanced analytics and machine learning models without complex data integration

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Expanded data universe

Leverage multiple data sources to generate insights that drive innovation without exposing the underlying data.

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Controlled, scalable environment

Built on a best-in-class clean room infrastructure from Databricks augmented with Mastercard privacy and governance tooling. 

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High-value applications

Discover proven ways to unlock ROI and accelerate business outcomes.

Customer segmentation and personalization

Augment company data with Mastercard insights to build more accurate segments.

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Marketing attribution and ROI measurement

Quantify the impact of campaigns on actual spend and engagement.

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Market benchmarking

Benchmark performance against aggregated industry data.

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Solutions by industry

Organizations can query Mastercard datasets in relation to their own customer data.

Publishers access a wider view when measuring content engagement and advertising effectiveness.

Brands gain insights to personalize customer experiences and optimize marketing spend.

Providers enhance customer retention and cross-sell strategies through a deeper understanding of their customers.

Organizations can tap into new insights on traveller behavior to improve their loyalty programs.

Entities analyzing population behavior for policy and program development obtain a wider perspective when using additional data sources.

What makes us different

No direct data access

Neither collaborator has direct access to the other party's data, and no data can be shared without the data owner’s consent. 

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Usage controls

Templates pre-approved by legal and privacy teams can be used to bound the types of analyses and outputs.

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Required consent

Data clean room mechanisms prevent either party from performing analysis or seeing outputs without the explicit or implicit consent of both parties. 

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Data protections

Privacy checks, such as tests for PII and appropriate levels of k-anonymity protect sensitive and confidential data.

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Book a demo

Request a personalized demo to learn how Mastercard can enhance your business through our products and services.

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