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Shopper Intelligence

Unlock spending patterns, headroom and customer loyalty

Leverage aggregated and anonymized transaction data to determine customer segmentations, spending patterns and competitive positioning.

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Precise targeting for your next marketing campaign

Mastercard Shopper Intelligence leverages aggregated and anonymized transaction data to determine customer segmentations, spending patterns, and headroom.

Custom competitive benchmarks

your business performance relative to the market.

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Segmented analysis

Gain insight into your customer base by analyzing aggregated spend data by loyalty, geography, and channel over the last 2 years.

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Customer income segments

Adapt customer engagement and sales strategy based on priority income segments.

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Categorize high-value, growth, and dormant customers and engage each segment dynamically

Unparalleled, 1st party data

Leverage billions of daily anonymized Mastercard transactions in real-time from the source.

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Expertise

Drive ROI with strategic recommendations curated by Mastercard industry experts.

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Agile

Receive quarterly updates to measure the impact of your initiatives and quickly adapt to changing behavior.

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Privacy-Centric

Highly protected, anonymized segmentation data to ensure consumer privacy and GDPR compliance (where necessary).

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Accessible

Explore data and customer segments with an interactive platform for easy analysis.

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Frequently purchased together

Expand your ability to make data driven decisions and drive revenue with our other products that are frequently purchased with Shopper Intelligence.

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Mastercard Business Intelligence

Access local payment data, industry insights, and trends from around the world.

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Market Trends

Discover real-time payments insights and trends from around the world.

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Data Enrichment

Elevate the user experience and engage your customers with clean, enriched financial data that spans multiple account types and providers.

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Book a demo

Request a personalized demo to learn how Mastercard can enhance your business through our products and services.

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