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SpendingPulse™ Market Share

Know your market share

Understand consumer dynamics through competitive insights to support commercial decision-making.

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SpendingPulse™ Market Share Reports provides organizations with detailed sector-specific benchmarking and competitive market analysis derived through consumer card spend data

Competitive landscape

What share of the market do capture in comparison to the rest of the market? 

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Market share evolution

How has my market share evolved overtime? (monthly, quarterly, yearly).

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Share of wallet

How much spend do I capture? (Share of wallet).

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Share of transactions

What share of transactions do I capture? (Share of transactions).

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Basket sizing

How do the basket sizes of my customers compare with the market? 

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How it works

Mastercard’s proprietary benchmarking methodology ensures individual privacy and company confidentiality.

Premium Brands, Value Retailers, & Niche Brands

Competitor market benchmark modeling. No 1:1 benchmarking ensures confidentiality of all businesses.

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State-wise, City-level benchmarking

Locational benchmarking provides deeper insights supporting geographical-level decisions.

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Monthly, Quarterly, Yearly

Customizable frequency of the benchmarking to suit varied needs of clients.

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Case study

SpendingPulse Market Share Reports helped a Fuel & Convenience Retailer understand dynamics of the market


A major Fuel & Convenience (F&C) Retailer wanted to understand growth of F&C market and evaluate performance relative to competitors. Existing market reports did NOT provide the optimal benchmarking due to lack of fit-for-purpose peer definition and data. Mastercard Market Share provided a benchmark of sales for the retailer against key competitor segments at a national, state and district level. Benchmarking identifies loss of market share in select pockets and understand the loss of share of wallet to key competitor segments and geographies. 

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