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Industry

Grocery & mass market retail

Drive shopper engagement using customer insights.

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Grocers and mass retailers need a competitive edge to stay ahead

Quickly evolving market dynamics, rising consumer expectations and new technologies are driving significant change in the grocery and mass market retail industry. To succeed, grocers need access to the right data and analytics to inform decision-making, and the right tools to design effective customer engagement strategies.
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Get better insights, technology and expertise

Measure and optimize new business strategies

Margins are tightening and optimizing revenue is critical. To understand store performance and identify new initiatives, retailers need scientifically rigorous and robust analytics tools. With Mastercard’s business experimentation capabilities, you can: 

  • Launch new aisle strategies
  • Understand the ROI on capital expenditures
  • Optimize price changes and promotions
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Selected solutions we offer

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Test & Learn®

Analyze and optimize new strategies by using a market-leading analytics platform to conduct in-market business experiments.

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Market Basket Analyzer

Unlock the value of your basket-level data to optimize assortments, pricing and marketing.

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Understand your customers’ spending behaviors

Essential goods form a large part of consumers’ day-to-day spend, making it critical for grocers and mass retailers to understand how the economy impacts spending patterns. Retailers can access Mastercard’s proprietary insights across customer segments, industries and geographies to better understand their markets, build forecasts and inform decision-making.

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Selected solutions we offer

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Customer Data Enhancement

Unlock a clearer picture of consumer spending patterns by enriching your CRM files with Mastercard data. 

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Customer Journey

Discover valuable partnerships and cross-spend opportunities with a better understanding of customers’ shopping preferences.

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Geographic Insights

Visualize which geographies customers come from and where they spend the most.

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Macroeconomic Solutions

Navigate market volatility and anticipate how consumers will respond with help from the Mastercard Economics Institute.

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SpendingPulse™

With detailed historical and near real-time spend insights, retailers can understand industry-level shifts and improve forecasting accuracy.

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Acquire the optimal customers

Attracting new customers is essential for generating revenue and staying competitive. By understanding customers’ spend behavior, affinities and headroom, grocers and retailers can tailor their marketing and promotional strategies to acquire more customers, increase spend and improve ROI.

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Selected solutions we offer

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Affinity Analysis

Win new customers by using Mastercard’s anonymized and aggregated transaction data to develop customer personas.

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Audiences

Segment your intended audience and tailor engagement efforts using customer transaction insights based on total card spend.

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Cobrand Analysis

Analyze spend behavior for current customers or cobrand cardholders to optimize cobrand performance and scale.

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Offers

Drive brand loyalty by using Personalized Card-Linked Offers for promotions tailored to customer needs.

Deepen customer engagement and drive brand advocacy

Increased choice has made the retail landscape far more complex and competitive. With nearly limitless options for where to purchase everyday goods, customers want convenience. Grocers that offer seamless cross-channel shopping experiences and easy-to-use, digitally enabled loyalty platforms will outperform the competition.

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Selected solutions we offer

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Dynamic Yield

Transform simple customer interactions into long-lasting, hyper-personalized relationships.

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Loyalty Consulting

Design, deliver and optimize customer engagement with hands-on, expert guidance.

Book a demo

Request a personalized demo to learn how Mastercard can enhance your business through our products and services.

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