Enhance data value

Privacy-enhanced data collaboration

Unlock secure, privacy-first data collaboration and AI-powered analytics to drive innovation.

95%

of customers won’t buy from businesses if their data is not properly protected. [1]

79%

of the world's population is covered by some form of national data privacy law. [2]

93%

of business leaders asked agree that improved data collaboration is critical to driving increased revenue at their organization. [3]

[1] Cisco 2025 Data Privacy Benchmark Study https://www.cisco.com/c/en/us/about/trust-center/data-privacy-benchmark-study.html

[2] IAPP https://iapp.org/news/a/identifying-global-privacy-laws-relevant-dpas/

[3] https://thoughtleadership.forrester.com/go/LiveRamp/datacollaboration/docs/LiveRamp-TLP.pdf

Unlock data. Protect privacy. Drive growth.

Trūata is a leading provider of privacy-enhanced data analytics and data management solutions. In 2023, Mastercard acquired full ownership of Trūata with Trūata continuing to operate as an independent entity.

Data bias detection and mitigation

Uncover bias in datasets intended for use in AI applications.

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Trusted data collaboration to drive business growth

A secure environment for querying, collaborating and sharing data to gain insights on trends and behaviors.

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Protected Business Intelligence

Activate sensitive data for business intelligence without compromising data privacy, security, or integrity.

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Do more with your data at speed and at scale

Fuel growth with privacy-led tools that drive smarter collaboration and responsible data use.

Data activation

Embed privacy-by-design into operations to help overcome data wastage and speed-to-value challenges.

Data innovation

Tap into data that would otherwise be off-limits to drive greater innovation while protecting data security, integrity and privacy.

Data responsibility

Demonstrate a responsible and ethical approach to data use to build trust and retain long-term customer loyalty.

Ready to drive responsible data innovation in your organization?

Access Mastercard’s data value solutions via Mastercard Business Intelligence.

What makes us different

Build consumer trust through transparent data use

Implement the right safeguards and controls to create and maintain trusting relationships with customers, partners, and regulators.

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Prioritize what is next 

Benefit from advanced modeling to understand in which locations or with which customers a program will perform best with broader rollout. 

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Operationalize for speed 

Unlock advanced analytics methods and automated processes to reduce manual analysis and enhance efficiency. Move faster, smarter, and with confidence. 

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Enhance data value

Privacy-enhanced data collaboration

95%

79%

93%