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GeoInsights

Use data to your local advantage

Powerful geo-based spend insights to improve analytics & decision making across multiple industries.

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Powerful location intelligence at any geographic level

Mastercard’s GeoInsights provides dynamic, detailed and locally-focused data to help unlock insights and shape planning strategies.

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Granular insights into area-specific spending and footfall, on easy-to-read heatmaps.

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Demographic data

Clear breakdowns of spending behavior, including leisure and socializing, by age, gender, and more.

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Visitor insights

Detailed reports of tourism and visitor numbers to an area, including peak periods and patterns establish peak periods and patterns.

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Geo Insights for any industry

By analyzing sector-specific trends and behaviors, it can help pinpoint high-performing areas while identifying places with untapped potential.

Retail, shopping and restaurants

Drive growth by choosing the right expansion location, prioritizing high-impact marketing investments and refining pricing strategies using actionable insights.

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Issuers & Acquirers

Improve portfolio risk monitoring and benchmarking to strengthen branch strategies and invest with greater confidence.

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Real Estate

Make confident real estate investment decisions with insights that improve property valuation, guide investment planning and manage portfolio risks. 

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Additional industries

Turn transaction data into actionable location intelligence to make confident, data-driven decisions tied to real-time activity.

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Frequently purchased together

Expand your ability to make data driven decisions and drive revenue with our other products that are frequently purchased with Places.

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Test & Learn™

Mastercard Test & Learn, a multi-patented analytics platform, helps business leaders make more decisions with confidence by analyzing in-market business performance.

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Mastercard Intelligence Center (MIC)

Mastercard Intelligence Center platform provides powerful benchmarking and payments data insights for issuers, acquirers, FinTechs and co-brand cards.

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SpendingPulse™

SpendingPulse™ provides market intelligence based on consumer buying behavior. These insights include analysis of current market trends & forecasts of customer spending patterns.

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Book a demo

Request a personalized demo to learn how Mastercard can enhance your business through our products and services.

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