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Media Measurement

Prove the power of your media

Show advertisers the incremental impact and outcomes your platform delivers

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159b

transactions per year

3.3b

cards

210

countries

Turn impressions into impact for your advertisers

Empower advertisers to connect ad exposure to outcomes with Mastercard spend insights.

Deliver advertisers precise campaign measurement

Offer your advertisers industry-leading insights to quantify the true impact of their campaigns—tracking spend, transactions, average order size, and unique customer reach. 

Build trust with privacy-first solutions

Enable cookie-less measurement that safeguards consumer privacy while meeting advertiser expectations for transparency and accountability.

Help advertisers optimize with actionable insights

Provide bottom-line results broken down by purchase channel, ad placement, audience profile and more-empowering advertisers to refine strategies and maximize ROI.

Partnering with Mastercard has allowed us to bring a first to market measurement product to life – one that measures what advertisers care most about.

Travis Scoles EVP Advanced Advertising Paramount

Connect advertising exposure with Mastercard spend insights

Tap into Mastercard’s aggregated, anonymized spend insights to deliver advertisers omni-channel insights without compromising privacy.

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Measure campaigns with advanced analytics

Harness deep analytical rigor and proprietary Test & LearnTM methodology.

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Enable always-on measurement

Deliver continuous updates to advertisers on campaign performance so they can monitor performance, adapt strategies and optimize campaigns. 

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