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175b
transactions per year
3.3b
cards
210
countries
Turn impressions into impact for your advertisers
Empower advertisers to connect ad exposure to outcomes with Mastercard spend insights.
Deliver advertisers precise campaign measurement
Offer your advertisers industry-leading insights to quantify the true impact of their campaigns—tracking spend, transactions, average order size, and unique customer reach.
Build trust with privacy-first solutions
Enable cookie-less measurement that safeguards consumer privacy while meeting advertiser expectations for transparency and accountability.
Help advertisers optimize with actionable insights
Provide bottom-line results broken down by purchase channel, ad placement, audience profile and more-empowering advertisers to refine strategies and maximize ROI.
Partnering with Mastercard has allowed us to bring a first to market measurement product to life – one that measures what advertisers care most about.
Travis Scoles EVP Advanced Advertising Paramount
What makes us different
Link ad exposure to real spend
Tap into Mastercard’s aggregated, anonymized spend insights to deliver advertisers omni-channel outcomes without compromising privacy.
Measure campaigns with advanced analytics
Harness deep analytical rigor and proprietary Test & Learn™ methodology.
Enable always-on measurement
Deliver ongoing performance updates to support campaign optimization.
CUSTOMER STORY
From insight to incrementality: How Comcast Advertising and Mastercard are elevating TV measurement