The experimentation advantage: Research on de-risking innovation

In a rapidly evolving landscape, business experimentation can provide a safe, structured and scalable path to adopting AI and accelerating innovation.

In a climate defined by volatility and rapid change, innovation is essential — yet most organizations struggle to scale it, not for lack of ambition, but because they lack the right tools, processes and culture.

The experimentation advantage: Research on de-risking innovation, a Mastercard-commissioned study conducted by Forrester Consulting, reveals how structured experimentation and data-driven best practices help organizations adopt AI, accelerate innovation and manage risk.

Inside, you’ll discover:

• Why scaling innovation remains a challenge for most organizations — and how experimentation can bridge the gap
• How 80% of leaders are seeking ways to test initiatives on a small scale before full rollout
• The critical role of data and analytics best practices in driving measurable outcomes and unlocking transformational change
• Industry-specific findings for retailers, restaurants, banks and fintechs

Download the study for actionable insights from the survey of 324 global senior leaders on how experimentation can help shape the future of innovation.