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SpendingPulse™ for consumer packaged goods

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Fuel data insight-driven decisions across all consumer packaged goods (CPG) initiatives

CPG (FCMG) companies need to understand how the ever-changing economy impacts today’s buyers. CPG companies can make better decisions with market intelligence that measures in-store and online retail sales across all payment forms with SpendingPulse™.

Forecast and Validate

Forecast demand across different sales channels and panel-based insights with consumer spend behavior.

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Localized breakouts

Understand the counties and regions where your company is underperforming or overperforming the competition.

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Key sales days

Know important sales days and how to best capitalize on them.

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Market trends

Explore major trends and stories affecting the CPG industry.

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Channel tracking

Maximize sales based on insights split by channel to understand the lasting impact of the shift to online and business implications.

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Executive reporting

Build executive-level reporting to contextualize macroeconomic trends and consumer shifts.

 

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Customer story

Hershey evaluated macroeconomic consumer spending trends by using Mastercard SpendingPulse ™


The Hershey Company wanted to better understand consumer spending patterns across various industries and channels. The company accessed market intelligence based on consumer buying behavior using Mastercard’s SpendingPulse™ platform, which gave the company insights into upcoming market trends and key drivers of consumer spending fluctuations. The company then embedded SpendingPulse™ insights into Mastercard’s Test & Learn® platform to analyze nationwide initiatives, which are typically difficult to evaluate due to the lack of a holdout group.

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