News Brief

Rewarding behavior: Mastercard partners with Instacart to offer grocery delivery benefits to cardholders

October 1, 2020 | By Vicki Hyman

Your card benefits should work hard for you every day, but everyday benefits today are quite different than they were a year ago. That’s why Mastercard today announced a partnership with Instacart to enhance everyday value and offer savings on Instacart Express memberships for all cardholders with a U.S.-issued Mastercard card accepted on Instacart.*

Almost overnight, the COVID-19 pandemic transformed consumer behavior and has driven the need for safe, touch-free experiences across the retail and merchant landscape, in addition to accelerating preferences for digitally driven services such as online grocery and meal delivery. E-commerce sales doubled in April and May of 2020 compared to the previous year, according to “The Shift to Digital,” the first of Mastercard Recovery Insights, which helps businesses and governments better manage the risks presented by the pandemic. In fact, grocery sales grew by 9.2 percent in May across online and in-store.

Instacart partners with more than 400 national, regional and local retailers to offer delivery and pickup of fresh groceries and everyday essentials from more than 30,000 stores across 5,500 cities in North America. With an Instacart Express membership, customers have access to unlimited free delivery on all orders of $35 or more, as well as a reduced service fee.

Beginning today through March 31, 2021, Mastercard cardholders who are not active Instacart Express members will be eligible to receive 2 free months of an Instacart Express Membership (valued at approximately $20) when signing up for an annual Instacart Express membership ($99 per year) enabled with an eligible Mastercard card as their default payment method. The feature is available to all U.S.-issued Mastercard products, including credit, debit, small business and prepaid cards.

“One thing is certain – consumers will continue to seek out digitally-driven experiences regardless of what the future holds,” says Jess Turner, executive vice president, North America Products & Innovation at Mastercard. “We are using our technology and partnerships to make sure our products can power both value and convenience in their everyday lives as well as the priceless possibilities that lay ahead of us.” 

As we look to recovery and its progression in the United States, loyalty programs should continue to evolve, too. For more details on the Instacart offer visit

*U.S. HSA and FSA Mastercard cards are not included in this offer.

Vicki Hyman, director, communications, Mastercard