In celebration of its longstanding partnership with global soccer legend Lionel Messi, Mastercard will be sharing stories from select cardholders who are passionate soccer fans as they get to experience one of the sport’s most cherished traditions — the jersey swap — with Messi for the first time ever.

Mastercard is unveiling La Colección Diez de Diez, a limited-edition collection of 10 custom designed jerseys developed in collaboration with renowned creative director Guillermo Andrade. The designs from La Colección Diez de Diez reflect 10 pivotal chapters that have defined Messi’s career and turn these jerseys into coveted pieces of memorabilia – an immortalization of Messi’s legacy and the magic he brings to the world’s stage.

In addition to the jersey swap, Mastercard cardholders will have an opportunity to enter for a chance to win a limited-edition jersey through an exclusive Messi jersey sweepstakes from December 1-7, 2025.¹ The first design in the collection, inspired by Messi’s humble beginnings in Rosario, Argentina, captures the spirit and dreams of an icon in the making.

On the pitch, the jersey swap is a quiet exchange between players — a moment of admiration and acknowledgement that often lives outside the highlight reels. By extending this ritual to the fans, Mastercard is bringing them closer to Messi himself as he expresses gratitude and honors their support. The campaign is redefining fandom by connecting fans with their passions and the legends, defining moments and traditions of the sport.

Guatemalan-born Andrade, founder of streetwear brand 424 and globally recognized for redefining the crossover of sport and fashion, brings his innovative approach and cultural influence to the project. Andrade’s work was featured in 424’s AW25 collection, which paid homage to legendary soccer kits. 

For more than three decades, Mastercard has championed the growth of soccer through longstanding partnerships with Copa América (1992), UEFA Champions League (1994), and most recently, CONMEBOL Libertadores Femenina (2023). Signature initiatives – from “Team of Leo’s” and The Pledge Ball to collaborations – highlighting Mastercard’s commitment to harnessing the power of soccer to inspire fans and communities around the world. 

• “The jersey swap has always been about respect and connection that goes beyond the game,” said Lionel Messi. “Fútbol has given me so much on and off the pitch and La Colección Diez de Diez is a tribute to the fans who have supported me throughout every chapter of my journey. With Mastercard, we’re creating experiences that bring people closer to what they love, because that connection is what’s truly priceless.”

• “Soccer is more than a sport – it’s a global language that connects cultures and communities everywhere,” said Rustom Dastoor, EVP, Marketing and Communications, Americas, Mastercard. “Partnering with Messi, one of the greatest icons of our time, lets us honor his legacy and put fans at the heart of this cherished tradition by giving them the once-in-a-lifetime chance to participate in a ritual traditionally reserved for the pros.”

• “This is a very personal project inspired by the legend, Messi, honoring his history and our mutual passion for the sport. When Messi wins, we all win," said Guillermo Andrade. "I have loved soccer since childhood and recognize the impact that passion can have on our lives – in bringing fans and communities together over a shared love for the beautiful game.” 

   

At various times during 2026, cardholders will have the opportunity to enter for a chance to participate in exclusive jersey drops tied to La Colección Diez de Diez. The first jersey drop is now live, and cardholders can enter the sweepstakes for a chance to win at mastercard.com/messi.