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PRESS RELEASE

June 25, 2025 | London, UK

 

Mastercard partners with the Billie Jean King Cup by Gainbridge

  

 

 

Mastercard cardholders will have access to exclusive Priceless Experiences celebrating the growing passion for tennis worldwide.

Mastercard proudly unveils its new global partnership with the Billie Jean King Cup by Gainbridge™ – the women’s World Cup of Tennis and largest annual international team competition in women’s sports. Tennis is experiencing global momentum, with nearly 106 million people playing the sport worldwide, a 25% increase since 2019.

The collaboration launched today with an event at Mastercard’s Style of Our Own activation on London’s Regent Street, featuring tennis legend Billie Jean King. 

Mastercard will also become the inaugural partner of the Billie Jean King Cup Global Rankings and the “Team of the Year” award – recognizing the team that has demonstrated exceptional passion, performance, and alignment with the values of the Billie Jean King Cup. 

“We're focused on connecting people to their passions, their purpose – and each other,” said Raja Rajamannar, chief marketing and communications officer at Mastercard. “With tennis gaining momentum across the globe, partnering with the Billie Jean King Cup allows us to connect with fans in exciting new ways as we support what is sure to be a vibrant future for the sport.”

 

 

Through this partnership, Mastercard will offer fans a range of Priceless Experiences designed to bring them closer to the sport they love. Cardholder benefits that will debut at the 2025 Billie Jean King Cup Finals, taking place September 16-21 in Shenzhen, China, include:

  • Behind-the-scenes tour of the Shenzhen Bay Sports Centre Arena and access to player warm up

  • Participation in the iconic coin toss flip during the Finals 

  • Exclusive ticket pre-sale access for Mastercard cardholders 

"We are delighted to welcome Mastercard to the Billie Jean King Cup,” said Kerstin Lutz, CEO at Billie Jean King Cup Limited. “Over many decades, Mastercard has brought hundreds of unique and memorable experiences to sports fans around the world, and we are immensely proud to have them join the World Cup of Tennis as a global partner. With Mastercard’s invaluable support, we look forward to creating truly Priceless Experiences for fans and building a more global, inclusive platform for women’s sport.”

This new partnership expands Mastercard’s global tennis sponsorship portfolio, which includes long-standing relationships with some of the sport’s most iconic tournaments – the Australian Open and Roland-Garros. 

Media contact

 

Kaitlyn Braun, Mastercard

Kaitlyn.braun@mastercard.com 

 

Emmanuel Cavaleri, Billie Jean King Cup (MKTG Sports + Entertainment)

Emmanuel.cavaleri@mktg.com

 

Stephanie Rudnick, MKTG

stephanie.rudnick@mktg.com

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

www.mastercard.com

About the Billie Jean King Cup by Gainbridge

The Billie Jean King Cup by Gainbridge is the women’s World Cup of Tennis. Previously known as the Fed Cup, it is the largest annual international team competition in women’s sport, with a record 146 nations entering in 2025. Champions Italy took home $2.4m for their triumph at the 2024 Finals in Malaga. Global partners of the event include Gainbridge®, e.l.f. Beauty, 1XBet, Microsoft and Mastercard, Microsoft, and 1XBET. For more information, visit www.billiejeankingcup.com.