September 15, 2025 | Purchase, NY
Mastercard Start Path today announced five companies that have joined the startup engagement program for Blockchain and Digital Assets: Plume, Nomyx, Borderless.xyz, keyrails and Nominis. This program, first launched in 2023, is dedicated to supporting high-potential startups fueling the future of digital finance through trusted, blockchain-powered innovation.
Mastercard combines expertise, an unparalleled network, and state-of-the-art services with leading partnerships to integrate digital assets into the financial mainstream. These startups, which join Start Path after a competitive global application process, share in Mastercard’s vision of making digital assets as seamless and ubiquitous as traditional forms of payment.
Nomyx provides a no-code tokenization platform that enables fund managers and financial institutions to launch, manage and trade real-world assets with built-in Know Your Customer/Know Your Business (KYC/KYB), payments and wallet infrastructure, all deployable in less than 30 minutes.
"Managing complex digital service platforms for global enterprises showed me that the best technology hides complexity, and that true efficiency comes from integrated systems, not assembled components,” says Ubair Javaid, CEO. “My vision is to bring the same level of sophistication and ease of use to financial technology that enterprises expect from modern software, where tokenizing a fund is as simple as deploying any other business application."
Keyrails connects merchants to the global financial system without requiring new licenses or banking setups. Its Stable OS platform offers stablecoin orchestration, access to USD clearing, self-custodial wallets, connection to SWIFT payment rails and institutional grade reward programs.
“Money and the internet are converging into a single living system,” says Berhan Kongel, CEO. “This was clear to me starting in 2018 when I entered fintech, knowing this transformation would create value far beyond what we can imagine today.”
Plume is a purpose-built blockchain for RWAfi. It offers a composable, EVM-compatible environment for tokenizing, trading and using RWAs on chain.
“The future of financial technology lies in reimagining traditional finance through the lens of emerging innovation,” says Teddy Pornprinya, CBO and co-founder. “At Plume, we’re shaping that future by bringing real-world assets on-chain, creating new efficiencies, trust and global participation.”
Borderless.xyz is a global execution network for stablecoin transactions, helping regulated financial institution, fintechs, PSPs, banks and multinational corporates convert stablecoins and local banking rails around the world in a single platform.
“I've been working on stablecoin infrastructure since 2016, drawn in by the promise of an internet-native way to move money around the world,” says Kevin Lehtiniitty, CEO. “My vision is interoperability, not walled gardens, where every bank account and every payment rail connects seamlessly with each other. Borderless empowers companies that are building at scale to seamlessly stitch together multiple providers, empowering innovation, decreasing costs and removing complexity. "
Nominis is a real-time Know Your Transaction (KYT) and blockchain investigation platform, combining on-chain and off-chain intelligence to reveal the full truth behind crypto transactions.
"My passion for fintech, specifically crypto compliance, began when I recognized the scale of illicit fund transactions,” says Snir, Founder and CEO. “At Nominis, our mission is to make transaction monitoring and blockchain investigation proactive and effortless. Our vision is that only clean money will shape the future of crypto."
The digital assets sector has undergone a pivotal transformation this year, marked by regulatory clarity, mainstream adoption and a surge in institutional engagement. Mastercard has doubled down on its commitment to build a trusted, scalable and interoperable foundation for the future of digital commerce, with real-world applications of tokenized payments, stablecoin settlement and identity-verified blockchain transactions.
Learn more about Mastercard’s digital assets and blockchain strategy here.
Start Path, Mastercard’s award-winning global startup engagement arm, offers support for startups to scale innovative solutions in specialized areas such as blockchain, digital assets, emerging fintech, open finance, small business, acceptance and more. Since its inception in 2014, Mastercard Start Path has welcomed over 500 startups across more than 60 countries — many of which are entering public markets, reaching unicorn status and exploring extended commercial engagements with Mastercard and its customers.
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.