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WHAT WE POWER

Offers for publishers

Drive top-of-wallet preference, incremental spend and unparalleled engagement with card linked merchant-funded offers. 

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Trusted by industry leaders

+$770M

Incentivized spend driven by participating cardholders)1

25K+

Participating merchants1

40+

Global offer aggregator partnerships1

Increasing brand value with exceptional offers

Offers is a flexible, network agnostic solution that delivers a range of merchant-funded offers from top global brands across any payment type and network. The redemption experience is seamless, helping attract, engage and retain customers. 

Boost loyalty

Drive top-of-wallet behavior with captivating merchant content.

Cost-effective savings

Offset reward expenses with merchant-funded offers, ensuring a budget-friendly approach to incentivizing loyalty.

Personalized Incentives

Optimize experiences and enhance customer loyalty via secure, proprietary modeling and AI.

Customer engagement hub

Engage customers and foster connections with a custom platform that drives customer spend.

Network-agnostic platform

Streamline your program by allowing us to expertly manage Offers qualification across anonymized essential transaction details on your behalf.

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Best-in-class experience

Leverage gold-standard APIs to embed Offers into your existing solution or tap into our expertise for a best-in-class, white-labeled solution across multiple channels.

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Compelling content

 

Let us curate compelling content for your program through our extensive network of merchant content, featuring 1:1 and aggregator partner content from top brands around the world.

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Dynamic capabilities

Revitalize your loyalty and engagement strategy with robust capabilities, leveraging our proprietary personalization engine, redemption notifications, card-linking technology, and flexible reward types.

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Marketing support

 

Promote your offers effectively through our dynamic marketing support, utilizing messaging solutions, communication materials, and best practices, including channel optimization for maximum results.

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Analytics

Receive custom reports to track offer program performance and ROI, analyzing spend across consumer segments, including redeemers vs. non-redeemers.

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  Portfolio optimization solutions

Expand your portfolio potential

Mastercard enables issuing banks to strategically acquire, onboard and nurture customers and unlock strategic growth.

Portfolio Optimizer

Personalized campaign creation for curated audiences that uncover portfolio growth strategies. 

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Portfolio Advisor

Actionable recommendations based on competitive benchmarks for enhanced customer experience.

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Cards Lab

Design and enhance card launches, from card selection to go-to-market offerings. 

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Featured resources

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Request a personalized demo to learn how Mastercard can enhance your business through our products and services.

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Mastercard

1.  Based on the aggregated internal offers program metrics for 2024 for all Publishers. ↩