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Small business webinar series

On-demand expertise delivered by Mastercard, our partners and other small business owners on the topics we heard matter most to you.

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Startup stories: Insights from founders on building their business

Join us for a panel discussion featuring three founders from Shearshare, Hopscotch and GoTackle, all participants in Mastercard’s StartPath program. They’ll share their personal stories of building a business from the ground up.

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Digital and financial empowerment

Webinar featuring opening remarks from Natalie Madeira Cofield, former Assistant Administrator at the U.S. Small Business Administration, and led by Mastercard’s Community Relations team. Learn how to set up your business finances and digital operations right from the start.

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Digital presence and payments

Hear from Square e-commerce specialist Martin Guerrero as he walks through the basics of building your online presence. This video will cover claiming your domain, creating a first impression and focusing on the right website elements for your business or brand. Also learn about the many ways you can safely take digital payments today.

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Social media marketing

Learn how best practice marketing principles show up in your social media marketing. Get tips on how to make social communications easier and more effective.

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Reputation management: How to present your business online

Learn effective techniques for managing Google and Yelp reviews, navigating negative feedback and boosting your brand’s visibility on platforms like TikTok.

Small business female owner working on tablet.

Protect your business from cyberattacks

Hear from members of the Mastercard Cyber & Intelligence Solutions team, who will provide an overview of cybersecurity best practices, resources and tools designed to help small and medium businesses improve the security of their digital systems. Includes a virtual tour of the Mastercard Trust Center.

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Accepting payments in an on-the-go world

Learn how offering your customers more ways to pay can improve your bottom line. With a new payment technology called Tap on Phone, small businesses everywhere can now accept payments from any contactless card or mobile wallet right from their smartphone.

Small business female owner working on tablet.

Access to capital

Hear from industry leaders about the current state of small business capital access, trends in the marketplace, the different types of capital available (grants, loans, lines of credit, cash flow management tools) and how small business owners can best manage their personal and business finances.

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Small business sustainability

Join Mastercard and a panel of sustainability experts to understand what sustainability means for small businesses and why it’s important. Learn about your business’ carbon footprint, how you can reduce it and how to build a resilient business position for long-term growth.

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Digital marketing tips for the holidays

Maximize your digital marketing to boost sales this holiday season! Join Mastercard partners and digital marketing leaders from One Degree Marketing, YieldDay and Vizit to learn how to align traditional and social channels.