Small business webinar series

Building wealth as a small business owner requires financial discipline, strategic investment and a long-term vision. It’s about diversifying revenue streams and turning profits into sustainable assets — both inside and outside the business. Hear from our panel of experts, including a senior bank executive from Citizens, on practical steps to ensure a secure financial future.

Explore the mental and emotional toll of entrepreneurship and learn strategies to help founders sustain their well-being while building impactful businesses. You’ll be equipped with practical tools to reduce burnout and protect your mental health.

Artificial intelligence (AI) is creating new opportunities for small businesses to operate more efficiently and deliver better customer experiences. This webinar is designed specifically for small business owners looking for clear and actionable recommendations on how to integrate AI tools across their business. You’ll learn about best-in-class, widely-used AI tools that save time, improve customer service and streamline tasks.

AI is changing the way small businesses market their products and services. In this practical, hands-on session, Jacqui Jones, founder and CEO of One Degree Marketing, will walk you through specific AI tools that can help you automate content creation, optimize ad campaigns and personalize outreach.

Staying on top of your business finances doesn’t have to be overwhelming. Ramona Cedeno, founder and CEO of FiBrick, breaks down how AI-powered tools can help small business owners automate invoicing, track expenses and predict cash flow, so you can focus on growth instead of spreadsheets.

AI can help small businesses find the right customers, follow up efficiently and close more deals. In this session, Jacqui Jones, founder and CEO of One Degree Marketing, will walk you through AI tools that can identify leads, automate follow-ups and improve conversion rates.

Cyber threats are on the rise, but AI can help you stay ahead. Join Tiffany Ricks, CEO of HacWare, and Carolyn Esposito, director of security solutions for the small business segment at Mastercard, to learn how AI can protect your business without needing a full IT team. This session will start with a brief review of “cybersecurity 101” and then walk through practical ways AI can reduce risk and strengthen your defenses.

Recent headlines about the U.S. and global economies can be worrisome, but information is power. To build resilience in a time of volatility, watch this session with the Mastercard Ecnomics Institute to better understand the key economic drivers most likely to impact small businesses.

Social media is a critical tool for small businesses to reach new customers and build brand loyalty. Learning how to effectively use these platforms can help you increase visibility, engage with your audience and drive business growth. You’ll learn the top tips and tricks for popular social media channels like LinkedIn, Facebook, Instagram and more. Learn how to optimize and coordinate your messaging  across these platforms, effectively enhancing your online presence.

Learn effective techniques for managing Google and Yelp reviews, navigating negative feedback and boosting your brand’s visibility on platforms like TikTok. Master online strategies to attract new customers and maintain a positive image. Gain insights on crafting professional responses and maintain a strong online presence.

Good accounting is the backbone of a successful business, helping you make informed decisions, plan for growth and avoid costly mistakes. Join Mastercard, with guest speaker Ramona Cedeno, founder and CEO of FiBrick, as she guides you through the fundamentals of accounting so you can confidently manage your finances and set your business on the path to success.

Mastercard is in conversation with the CEO of HacWare, a cybersecurity company that uses AI to address the root causes of cyber breaches and human error. We’ll discuss the importance of protecting your business as a means to ensure that your financial health is maintained and strengthened.

Most cybersecurity breaches are financially motivated — and small businesses are prime targets. Join Mastercard experts for an overview of today’s evolving threat landscape and how cyberattacks can disrupt your operations, damage your reputation and impact your bottom line. This session will share practical, accessible strategies to strengthen your defenses.

Discover the power of delivering the right message and product to the right customer at the right time. Mastercard’s Dynamic Yield can help you make the most of every customer interaction with personalization and an enhanced customer experience.

Hear from Mastercard marketing executives and Derek Canton, founder and CEO of Paerpay, on how small business owners can apply proven marketing techniques across digital channels and leverage new AI capabilities for maximum efficiency and effectiveness.

Capital access remains a top barrier to growth for small businesses. With open finance solutions, borrowers can share their own data with lenders to enhance the underwriting process and better understand their cash flow. Watch as our panelists discuss how these innovations can foster a stronger focus on the overall financial health of the business.

Forty-three percent of cyberattacks target small businesses, yet only 14% of small businesses are able to mitigate these risks effectively. Join Mastercard executives and Corey White, founder and CEO of Cyvatar, as they discuss how small businesses can best protect their companies, customers and finances from cybercriminals without breaking the bank.

Join us for a panel discussion featuring three founders from Shearshare, Hopscotch and GoTackle, all participants in Mastercard’s StartPath program. They’ll share their personal stories of building a business from the ground up.

Maximize your digital marketing to boost sales this holiday season! Join Mastercard partners and digital marketing leaders from One Degree Marketing, GoDaddy, Hootsuite and Nextdoor to learn how to align traditional and social channels.

Hear from industry leaders about the current state of small business capital access, trends in the marketplace, the different types of capital available (grants, loans, lines of credit, cash flow management tools) and how small business owners can best manage their personal and business finances.

Learn how best practice marketing principles show up in your social media marketing. Get tips on how to make social communications easier and more effective.

Hear from members of the Mastercard Cyber & Intelligence Solutions team, who will provide an overview of cybersecurity best practices, resources and tools designed to help small and medium businesses improve the security of their digital systems. Includes a virtual tour of the Mastercard Trust Center.

Learn how offering your customers more ways to pay can improve your bottom line. With a new payment technology called Tap on Phone, small businesses everywhere can now accept payments from any contactless card or mobile wallet right from their smartphone.

Webinar featuring opening remarks from Natalie Madeira Cofield, former Assistant Administrator at the U.S. Small Business Administration, and led by Mastercard’s Community Relations team. Learn how to set up your business finances and digital operations right from the start.

Hear from Square e-commerce specialist Martin Guerrero as he walks through the basics of building your online presence. This video will cover claiming your domain, creating a first impression and focusing on the right website elements for your business or brand. Also learn about the many ways you can safely take digital payments today.