This session provides an overview of the Digital Doors program, partners and resources available to small business owners looking to enhance their digitalization. We will review the website, digital diagnostic, marketing hub and webinar sessions offered to participants in the Our Village United/BeyGOOD/Strive USA Digital Doors cohorts.
Mastercard’s Community Relations team will review personal finance best practices for business owners, the importance of digital presence and accepting digital payments, tips on how to choose a digital payments processor, and more about how to grow and protect your business.
Hear from Square e-commerce specialist Martin Guerrero, who will walk you through the basics of building your online presence/brand and what you need to create a great website. Participants will also learn about the many ways they can safely take payments today, including in-person, contactless and various online payment options.
Join Jacqui Jones, One Degree Marketing, to learn how to define your customer journey, align traditional and digital channels, create a strong brand, increase conversion and measure success.
Jacqui Jones, One Degree Marketing, teaches the top tips and tricks across the most popular social media channels: LinkedIn, Facebook, Instagram and others. Join this session to learn how to optimize and coordinate your messaging and posts across these channels.
Join Mastercard’s Cyber & Intelligence Solutions team for a review of the most common cyber/fraud threats for small businesses, how to inventory your devices, apps and accounts, software updates and business security, creating strong passwords/two-factor authentication and protection against phishing and malware.
Michelle Li of Clever Carbon talks about why environmental sustainability is important for small businesses, how you can become more environmentally friendly in cost-effective ways and how to communicate your “green” efforts for greater customer attraction and loyalty.
Hear from Alima Redding, SVP Small Business Relationship Banking, Wells Fargo, who will share insights on how to access and build business credit, products to consider and what questions to ask when choosing a banking partner for your business.